LG Presents Wise Heating for a Warm, Energy-Efficient Winter
-
Similar Topics
-
By News Reporter
At Frieze London 2024, LG OLED and Akomfrah Bring Art and Technology
Together to Inspire Audiences With a Thought-Provoking Film Installation
SEOUL, Oct. 11, 2024 — LG Electronics (LG) has once again partnered with the widely respected artist and filmmaker, Sir John Akomfrah, for Frieze London 2024. This collaboration follows LG’s recent support of Akomfrah’s British Pavilion at the 60th International Art Exhibition at La Biennale di Venezia 2024. At Frieze London 2024, LG OLED has invited Akomfrah – an artist and filmmaker known for investigating themes such as memory, post-colonialism, temporality and aesthetics – to present a new video installation at the fair.
Becoming Wind (2023) is a five-channel video installation that focuses on the intersection of social and environmental issues, looking specifically at the experience of non-binary and trans actors and activists in the context of the climate crisis. A profound meditation on identity formation is framed by an allegorical representation of the Garden of Eden and its disappearance; a montage of footage evoking the abundant richness of past biodiversity is interrupted by glimpses of blazing wildfires, scenes of racial discrimination and a fragmented text, underscoring responsibilities to confront multiple and intersecting crises.
Powered by the compelling fusion of art and technology, multiple ultra-large LG OLED displays bring Akomfrah’s artistic narratives to life with stunning picture quality on an incredible scale. Notably, LG OLED’s self-lit nature reveals the full, vivid expression of the colors, enriching the depth and realism of the artwork’s multi-sensory elements for a truly immersive experience.
LG’s commitment to making LG OLED a more sustainable choice closely aligns with Akomfrah’s drive to address climate change, human communities and the plight of migrant diasporas globally. LG OLED TVs incorporate fewer components than LCD TVs due to the absence of a backlight, which results in the 65-inch OLED TV using 60 percent less plastic compared to an LCD TV of the same size. Weighing in at about 20 percent less than an LCD TV of the same screen size, OLED screens also contribute to the reduction of CO2 emissions during transit. In addition, recycled plastic accounts for approximately 20 percent of the plastic used in the manufacturing of all LG TVs, including OLED models. These efforts have culminated in LG OLED TVs receiving environmental product certifications from the UK’s Carbon Trust and Switzerland’s SGS for four consecutive years, underscoring the company’s commitment to sustainability.*
“I’m truly delighted to be able to bring my artistic vision to life with LG OLED,” said Akomfrah. “Becoming Wind aims to draw viewers into a deep state of contemplation about the intrinsic relationship between nature, humanity and technology through the interplay between sound and visuals. LG OLED’s advanced audiovisual capabilities and technological advancements enhance the sensory elements of the art, seamlessly integrating image, sound and emotion to take audiences on a visually compelling and intellectually stimulating journey.”
“We are pleased to continue our collaboration with renowned artist Sir John Akomfrah to highlight how LG OLED captivates audiences by enhancing the depth of his thought-provoking artwork,” said Kate Oh, vice president of the Brand Communication Division at LG Home Entertainment Company. “LG OLED remains committed to supporting both artists and audiences who embrace our passion for innovation and positive change. We will continue to empower artists who seek to inspire the world through the intersection of art and technology.
Visitors to Frieze London 2024 can experience Akomfrah’s artwork Becoming Wind from October 9 to 13 at The Regent’s Park. Visit the
link hidden, please login to view to step into a world of artistic brilliance and explore captivating collaborations with LG OLED ART. # # #
* Carbon Trust: Carbon Footprint Reducing certifications (2024 LG OLED evo G4 77”/65”/55”)
Carbon Footprint Measured certifications (2024 LG OLED evo G4 97”/83”, C4)
SGS: Environmentally Evaluated certifications (2024 LG OLED evo G4/C4/B4)
-
By News Reporter
Music Performers From 9 Countries Creatively Reinterprets Legendary Party
Anthem, “Boom Boom Pow” to Captivate Audiences Worldwide
SEOUL, Oct. 2, 2024 — LG Electronics (LG) is launching a new marketing campaign showcasing the powerful audio performance and dynamic style of its LG XBOOM speakers. The campaign is ignited with Boom Boom Pow Festa, a unique music festival dedicated to the iconic Black Eyed Peas’ song “Boom Boom Pow.” Released in 2009, this legendary party anthem topped the U.S. Billboard Hot 100 music chart for 12 consecutive weeks. During this exciting and vibrant event, the all-time favorite party song will be reinterpreted by talented street performers from around the world and performed through LG’s powerful XBOOM party speakers.
Considered something of a modern classic, “Boom Boom Pow” has become a go-to party track globally, its infectious energy and booming bass inspiring revelers of all ages to get to their feet and dance. Street performers in nine different countries* will take to the stage to offer their own unique takes on the song, supported by the exceptional sound of LG XBOOM. In addition to talented street performers, Boom Boom Pow Festa will feature rising stars of the global music scene, such as Brazil’s Delacruz, who is set to perform at the iconic Escadaria Selarón in Rio de Janeiro.
Powered by LG XBOOM party speakers, these exciting performances will be streamed live on the LG Global YouTube channel on October 6 at 01:00 KST as part of a forty-five-minute virtual concert. Videos of the individual performances and behind-the-scenes films showcasing the artists’ creative exploration of LG XBOOM’s dynamic power and energetic audio quality will also be available on the same channel.
LG’s XBOOM engaging campaign is set to expand to TikTok with the fun-filled “Boom Boom Pow” dance challenge. Participants can join popular creators to show off their best moves and are encouraged to bring the same explosive energy that XBOOM-brand speakers are known for.
Different LG XBOOM speakers will be featured throughout the campaign, each model offering a range of unique benefits along with the brand’s signature power and atmosphere-enhancing features. The LG XBOOM XL9T is a robust tower speaker that amps up the fun with dual 8-inch woofers. Its Pixel LED Lighting feature displays colorful patterns, visual EQ effects, characters or customized text and graphics on the speaker’s LED panel, while Multi Color Ring Lighting creates synchronized lightshows with rotating and flashing effects. Customizable Lighting allows for personalized colors, patterns, animations and messages through the XBOOM app.
Backed by MIL-SPEC and IP67 ratings, the LG XBOOM Go XG8T and XG2T combine a rugged, durable and compact design with over 10 hours of playback for the most reliable performance wherever you are.
“We aim to inspire hope for a better life and future with our optimistic Life’s Good philosophy, which closely aligns with the positive energy of music and is the driving force behind our Boom Boom Pow Festa and XBOOM campaign,” said Lee Jeong-seok, head of LG Home Entertainment Company’s audio business. “Through a variety of engaging marketing activities, we will continue to highlight the powerful sound of LG XBOOM and raise the profile of our unique speaker brand in the global market.”
Dive into the dynamic journey of LG XBOOM and discover a world of powerful, energetic audio experiences. Learn more at
link hidden, please login to view. # # #
* Brazil, Mexico, Peru, UK, Spain, South Africa, Türkiye, India and Philippines.
-
By News Reporter
Company’s Latest Appliances for the European Market Deliver Outstanding
Performance With Impressive Energy Savings
SEOUL, Sep. 2 2024 — At IFA 2024, LG Electronics (LG) is set to unveil its latest lineup of home appliances boasting industry-leading energy efficiency. Designed in response to the European Union’s ongoing efforts to achieve carbon neutrality by 2050, and aligned with the REPowerEU plan to reduce EU member countries’ dependency on fossil fuels, the new appliances leverage LG’s advanced core technologies to provide superb performance with reduced power consumption.
Industry-Leading Energy Efficiency with AI-Enhanced Laundry Solutions
LG’s latest washing machine and dryer set new standards for energy efficiency. The washing machine is able to perform a new drum motion that helps deliver clean laundry while minimizing the energy consumption of its Artificial Intelligence Direct Drive (AI DD) motor. The washer intelligently adjusts the motor’s RPM in real-time, contributing to the appliance’s impressive A-55 percent energy rating1 and preventing laundry from tangling or twisting. Additionally, LG’s new washing machine comes with a Microplastic Care cycle that reduces the shedding of microplastics from laundry,2 as well as the ezDispense feature, which automatically dispenses the right amount of detergent for each load.
Meanwhile, the efficient, new dryer has an A+++-26 percent energy rating.3 Both of LG’s latest laundry appliances are equipped with AI-driven innovations; the washing machine’s AI DD motor and AI Wash feature offer enhanced fabric-sensing capabilities and strong performance, while the dryer’s AI Dry provides accurate moisture detection and optimal drying for a range of different materials and laundry items. The washing machine can also automatically set cycle and temperature options based on usage patterns and change the order in which cycles are displayed on the control panel (according to usage-frequency) for a more convenient user experience.
Refrigerators with High Efficiency and Premium Design
Offering the lowest energy consumption of any refrigerator currently on the market, the new LG bottom-freezer refrigerator has an A-25 percent energy rating4 and brings style to the kitchen with its premium flat door design. In addition, the new model generates only 29dB during operation for a more peaceful kitchen environment. To give European customers greater choice, LG is expanding its line of highly efficient refrigerators, introducing a large capacity side-by-side model5 in addition to the new bottom-freezer. The new side-by-side refrigerator offers convenient features, such as the company’s unique Craft Ice spherical-ice maker, and easy hygiene management with UVnano technology.
Convenient and Efficient Kitchen Solution
Along with A++ energy efficiency,6 LG’s new 60-centimeter (24-inch) built-in InstaView oven presents a variety of cutting-edge features and AI technologies to elevate the culinary experience. The oven provides a total of 80 Auto Cook modes, and, with Gourmet AI, can identify the dish being cooked through its built-in camera, and automatically select the appropriate cooking mode from a database of 30 recipes. Making life in the kitchen that much easier, LG’s InstaView technology lets users check on their meal’s progress without even having to open the door, helping to preserve the temperature inside the oven and prevent energy waste.
Incorporating the company’s power-saving Inverter Direct Drive Motor, the new LG QuadWash dishwasher has an energy efficiency rating of A-20 percent.7 The dishwasher also enhances convenience with its Side Rack and 3rd Rack options, offering users the loading flexibility to accommodate a variety of different kitchenware.
“LG’s latest appliances meet growing European demand for energy efficient home solutions while simultaneously delivering superior performance and a more convenient life,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to leverage our advanced core technologies, including inverter and component solutions, to deliver an expanded lineup of appliances with industry-leading energy efficiency.”
Visitors to LG’s booth (Hall 18, Messe Berlin) at IFA 2024 from September 6-10 can explore the company’s latest high-efficiency products for a more sustainable life.
# # #
1 55 percent lower than to the minimum threshold of energy efficiency class A in the Energy Efficiency Index, as defined by EU Regulation 2019/2014.
2 Tested by Intertek in July 2023. Comparing the Microplastic Care cycle and Mixed Fabric cycle of model F4Y7EYPBW by measuring the amount of microplastics filtered through a 20㎛ filter when washing a 3kg of load (100 percent polyester training jacket). Results may differ depending on the clothing washed and the usage environment.
3 26 percent lower than the minimum threshold of energy efficiency class A+++ in the Energy Efficiency Index, as defined by EU Regulation 392/2012, when set to Eco program.
4 25 percent lower than the minimum threshold for the A energy efficiency class in the Energy Efficiency Index, according to EU Regulation 2019/2016.
5 GSLE91EVAB is the European market’s first energy B-grade model within the category of side-by-side refrigerators with ice and water dispensers, based on Gfk market data from 13 EU countries, as of August 2024.
6 Based on energy efficiency tests on household electric cooking appliances, conducted in accordance with International Electrotechnical Commission (IEC) 60350-1 standard and energy efficiency class and index according to EU Regulation 65/2014. LG InstaView Oven’s energy consumption per cycle is 0.51kWh when set to fan-forced convection mode.
7 Based on household dishwasher Energy Efficiency Index according to EU Regulation 2019/2017. LG’s new dishwasher offers 20 percent more efficiency than an A-rated dishwasher model.
link hidden, please login to view -
By News Reporter
LG Wins Two Gold Awards and One Honoree
SEOUL, June 25, 2024 — LG Electronics (LG) announced today that season two of its original docu-series, “LG Presents: The Rivalries” on LG Channels has received recognition from multiple international award programs, including the MUSE Creative Awards, the Webby Awards and the Telly Awards.
As an official partner of the NCAA®, “LG Presents: The Rivalries” series is available for free on the NCAA Championships Channel (Channel 100) via LG Channels on LG Smart TVs. Each episode highlights a different college sports rivalry as told through interviews, historical moments and the most recent game footage. The series was created and produced in partnership with Shoot To Kill NYC and HSAd USA.
“LG is focused on bringing unique content to its LG Smart TV owners and sharing more ‘Life’s Good’ moments with our consumers,” said Jeannie Lee, director of Corporate Marketing at LG Electronics USA. “In developing The Rivalries, we noticed that so much already existed to cover top-tier Division I college sports and men’s competitions. We wanted to leverage LG Channels to spotlight student-athletes competing in rivalries across emerging sports, bringing attention to all of the smaller but no less mighty rivalries that exist today in other college divisions. These awards are a testament to the impact of The Rivalries and the dedication of our partners who have shared LG’s vision and brought this series to life.”
MUSE Creative Awards:
link hidden, please login to view is recognized as a Gold Winner in the Branded Content – Sports category. The MUSE Creative Awards celebrates and honors excellence and innovation in creative design, advertising and digital media. Spanning a diverse range of categories, the MUSE Creative Awards recognizes the best achievements from advertising to digital media, as well as in marketing strategies and PR communications. Entrants from all corners of the world participate, showcasing creative advertising, design and campaigns that inspire and set new benchmarks in the industry. Webby Awards: has been honored in the Video, Sports (Branded) category in the 28th Annual Webby Awards. Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet. Established in 1996, the Webby Awards received 13,000 entries from over 70 countries worldwide this year.
Telly Awards: is a Gold Winner in the Non-scripted & Documentary – Branded Content category of the 2024 Telly Awards. Founded in 1979 to honor local, regional and cable television commercials, with non-broadcast video and television programming, the Telly Awards annually showcases the best work created within television and across video for all screens. Receiving over 12,000 entries globally from six continents, Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies and publishers from around the world.
Learn more about LG’s NCAA partnership, “LG Presents: The Rivalries” docu-series, and the NCAA Channel exclusively on LG Smart TVs, by visiting .
# # #
-
By News Reporter
Under the Theme of ‘Upgrade Your Lifestyle with LG’, the Company Showcases How
LG ThinQ and Its Technologies Offer Enhanced Customer Experience
SEOUL, Mar. 14, 2024 — LG Electronics (LG) is set to showcase its cutting-edge home appliances and related core technologies at the Appliance & Electronics World Expo (AWE) 2024, taking place in Shanghai, China, from March 14-17. In collaboration with Jingdong (JD), one of China’s biggest e-commerce companies, LG will present a range of premium home appliances that local consumers can purchase through JD’s online store, and host a live broadcast session on the opening day of the Expo.
Under the theme of ‘Upgrade Your Lifestyle with LG,’ the company is introducing the upgraded home lifestyle made possible by the company’s innovative appliances. The expansive exhibit includes the LG x JD Alliance zone, LG Innovation Tech zone, Upgrade Your Lifestyle zone, as well as the LG ThinQ Home, MoodUP Bridge, Air Solution Lounge and the Laundry Solution & Trendy Kitchen zone.
LG x JD Alliance zone highlights the groundbreaking appliances that will be available on JD, along with the advanced technologies that have helped LG become a major player in the global home appliance market. On day one of AWE, LG and JD will team up for live broadcasts showcasing home solutions, such as the latest WashTower, LG Styler, InstaView refrigerators, air conditioners, 77-inch and 83-inch OLED TVs.
In the Upgrade Your Lifestyle zone, LG will illustrate its harmonious ‘Fix & Max’ concept, with home appliances seamlessly integrated into realistic and stylishly appointed kitchen, study and living room environments. Visitors can also see for themselves how the company’s stunning home appliances realize the vision of making better life at home by curating a residential space with home appliances products, lifestyle screen products and IT products, including the kitchen, living room, home office, dressing room and balcony.
The LG ThinQ Home zone shows off the smart yet elegantly simple home appliance management experience enabled by the revolutionary LG ThinQ UP. Intuitive to use, the latest ThinQ UP platform makes it easier to control and manage appliances, whether it is turning appliances on and off or selecting one of the many specialized cycles available on the company’s intelligent appliances.
With its vibrant, dynamic colors, the MoodUP Bridge is sure to attract the attention of visitors to LG’s booth at AWE 2024. First introduced in 2023, LG refrigerators with MoodUP feature color-changeable LED door panels that can be managed using the LG ThinQ app.
Moving into the Seamless Air Solution Lounge, visitors can experience the full lineup of LG’s air care appliances including the PuriCare AeroTower, AeroFurniture and LG PuriCare Objet Collection HydroTower.
The LG Innovation Tech zone introducing Artificial Intelligence Direct Drive (AI DD) technology focuses on LG’s washers and dryers equipped with the latest Direct Drive Motor tech. Intelligently caring for users’ laundry, the AI DD senses the weight and fabric softness of each load and the types of fabrics being washed, then automatically determines the ideal cycle for enhanced cleansing performance and protection of your garments.* Meanwhile, visitors can see the history of LG Styler, as well as the improved clothing care solutions of new LG Styler.
The Laundry Solution & Trendy Kitchen zone is where visitors can find LG’s smart integrated clothing care solutions and high-performance kitchen appliances. Displayed in the Laundry Solution zone, visitors can see LG’s smart clothing care solution from washer, dryer, clothing care solution and ironing. The Trendy Kitchen zone features various lineup of InstaView refrigerators with understated, décor-friendly finishes, including Essence White and Matte Black.
Visitors can continue their tour of the company’s booth in the LG Objet Collection zone, which presents the unique and captivating aesthetics of the LG Objet Collection lineup.
To target young customers, the company set up unique zones where visitors could fully experience LG products in person. The IT Gaming Zone offered visitors the chance to play actual games on LG UltraGear OLED gaming monitors and LG gram Pro laptops. And, catching the eyes of younger visitors, the Camping & Relaxation Zone was an interactive outdoor life space featuring products, including the LG StanbyMe Go and LG CineBeam Q, which are being launched in China for the first time. Also, LG MAGNIT, a 163-inch Micro LED, not only captivates visitors with its high-quality image but also offers customizable large-scale screens to meet the needs of B2B customers.
“We are excited to introduce Chinese customers to an upgraded lifestyle with our innovative home appliances and technologies at AWE 2024,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG will continue to deliver smart life solutions capable of accommodating the unique tastes, preferences and needs of each and every customer.”
Visitors to AWE 2024 can explore the full portfolio of lifestyle-enhancing LG home appliances at the company’s booth (#1C51, W1 Hall, Shanghai New International Expo Center).
# # #
* Tested by Intertek on comparing the results of AI Wash cycle to Cotton cycle with 3kg of load in LG washer model F4Y7RYW0W. AI sensing is not activated when the Steam option is selected. Results may differ depending on load composition and environmental factors.
link hidden, please login to view
-
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.