Innovators Worldwide Take on Better Life for All Mission
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By News Reporter
As smart home and electrification technologies emerge as key trends in the home appliance sector, we are seeing an industry-wide shift away from simple product sales to a more service-oriented business model.
Smart home technology simplifies the management of complex devices through a range of helpful automation features. By utilizing insights gained from home appliances and Internet of Things (IoT) sensors, the latest smart home tech can better understand customer’s lifestyles and needs. This, in turn, enables the delivery of proactive, tailored services that reduce the burden of household chores. As the technology advances, we move closer to the realization of what LG calls the Zero Labor Home.
*This image is designed to aid understanding of a smart home solution that connects and controls devices within the home (Image Source: Feepik)
Smart home solutions have become a major focus not only for appliance manufacturers but also for IoT, telecommunications, construction and big tech companies. The introduction of smart home standards or protocols, such as Matter,1 is enhancing connectivity between appliances, IoT devices and home systems. Moreover, generative artificial intelligence (AI) and ambient computing2 technologies are making it possible for users to control devices and services through voice commands alone, saving them time and making life at home far more convenient.
*This image was created to aid understanding
One of the leaders in this space, LG recently introduced its latest AI Home solution, offering users the ability to control their home appliances and IoT devices through conversational voice commands. FURON, LG’s generative AI agent and the brain of the AI Home, is able to learn and remember users’ preferences for various devices and apply the appropriate settings in the given situation. Furthermore, LG AI Home connects seamlessly with appliances and IoT devices from a growing number of global brands and integrates flawlessly with various types of apps through ThinQ ON, LG’s AI home hub. The company is continuing to expand its AI Home ecosystem to offer users a broader range of smart home solutions and services.
The transition from fossil fuel to electricity-powered products is a significant global trend – one that is expected to accelerate due to the enforcement of international regulations aimed at mitigating global warming. Boilers are rapidly being replaced by heat pump heating systems, gas ranges by induction cooktops and gas dryers by heat pump dryers. Against this backdrop, LG is actively strengthening its research and development (R&D) programs to discover more efficient and reliable heat pump technologies. These efforts include the recent completion of the company’s “global R&D triangle” to create specialized solutions for cold climates, and the hosting of the Global Heat Pump Consortium, which was founded by LG in collaboration with international universities.
*This image was created to aid understanding
Moving forward, electrification technology will evolve into smart home energy solutions that optimize energy generation, storage and usage within the home. Ultimately, this evolution will give rise to living environments whose occupants can enjoy convenient cooking, heating and cooling – and a dependable supply of hot water – while simultaneously reducing household energy consumption and environmental impacts.
Known for its expertise in smart life solutions, LG has always emphasized the importance of innovation. LG’s core technologies, including the linear compressor (refrigerators), Direct Drive motor and TrueSteam technology (washing machines, Styler), and dual rotary and scroll compressors (air conditioners), have played a crucial role in the company’s rise to leadership in the global home appliance market. Looking ahead, the role of LG’s R&D division will be even more vital in discovering new electrification and smart home technologies. Through a commitment to excellence and a spirit of inquiry, LG will continue to lead the way to a better future.
By Oh Sai-kee, Head of LG Electronics Home Appliance and Air Solution R&D Center
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1 A smart home and IoT device connectivity standard developed by the Connectivity Standards Alliance (CSA). Matter enables seamless interoperability between smart devices and platforms from diverse ecosystems.
2 Ambient computing refers to technology that is able operate invisibly in the background, blending into the environment and working automatically without users noticing its presence. Also referred to as “invisible computing” or “disappearing computing”.
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By News Reporter
Putting words into action is a critical component of LG’s Life’s Good motto. This has manifested itself across a wide range of activations in the U.S., most recently as part of LG Electronics USA’s partnership with the New York Yankees, one of the most recognized and successful sports franchises in the world.
As
link hidden, please login to view the LG OLED brand has been infused throughout iconic Yankee Stadium. Recently, LG expanded its partnership to include a cause-related component that will benefit the community around the stadium. This effort will support renovations at Elston Gene Howard Field, which sits across the street from the current Yankee Stadium on the site of the original Yankee Stadium. LG’s donation of USD 50,000 will assist in upgrades to the three ballfields at the location, which is utilized by the Bronx community and the Yankees’ Summer Night Lights program.
During an on-field ceremony at Yankee Stadium prior to the Yankees-Red Sox game on September 12, LG USA CEO Chris Jung presented a check to NYC Parks Bronx Borough Commissioner Jessenia Aponte and Administrative Parks and Recreation Manager Clinton Johnson.
“We believe in investing in the communities where we live and work. This collaboration with the New York Yankees enables us to improve these fields for the benefit of the youth of New York City,” said LG Electronic USA CEO Chris Jung. “Creating an environment where children can enjoy positive experiences helps ensure ‘Life’s Good’ in their community and provides a tremendous asset to their growth and development.”
“LG has been a tremendous partner, and they are employing that same forward-looking, collaborative spirit toward the Bronx community, which utilizes Elston Gene Howard Field extensively throughout the year,” said Yankees Senior Vice President of Corporate/Community Relations Brian Smith. “This donation will positively impact thousands of Bronx residents who rely on the park for exercise, recreation and team sports, including the children who participate in the Yankees’ Summer Night Lights programming. We salute LG’s contribution and look forward to seeing the benefits of their donation bear fruit for many years to come.”
Having just completed its second season, Summer Night Lights serves approximately 300 children and teenagers from the Bronx between the ages of 12 and 18 who take part in tournament-style, co-ed baseball and softball games on Tuesday and Wednesday nights throughout July and August. The program is designed to keep area young people engaged in recreation and character-promoting activities on summer evenings, when midweek organized activities for young people are difficult to find.
Contributed by LG USA
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By News Reporter
Although stress is a natural feeling that affects everyone, managing it has become increasingly difficult in today’s digital age. Recognizing this, LG Taiwan recently organized a special forum to help local customers address their anxiety and better manage stress, as part of the global “Optimism your feed” campaign and “Life’s Good with Optimism” initiative.
In the build up to this forum, LG Taiwan launched a psychological test on its Instagram page, aimed at raising awareness about social media-induced anxiety. This initiative helped followers gain a better understanding of the stress they experience from their digital lives.
Held on August 10, the forum featured esteemed psychologist Dr. Hui-Wen Deng and renowned YouTube film critic “Lessons from Movies.” They shared their professional insights and experiences on how social media impacts mental health and provided attendees with practical strategies to manage stress and maintain optimism, aligning with LG’s Life’s Good philosophy.
Dr. Deng explored the negative psychological effects of social media, emphasizing the importance of initiatives like LG’s “Optimize your feed” to help people navigate their online lives without feeling overwhelmed by anxiety.
The event also featured the host of popular YouTube channel “Lessons from Movies,” who shared her personal experiences as a key opinion leader, offering valuable techniques to embrace optimism in the face of criticism.
This event was a hit, with over 100 sign-ups within just half a day and nearly 80 percent of attendees participating in the interactive Q&A session that was held on the day. Many sought advice on how to overcome challenges and maintain an optimistic outlook on life, with many hailing the event as a source of useful information. One guest asked if either of the speakers would be collaborating with LG Taiwan on similar events in the future, or if LG Taiwan had more activities promoting “Optimism” in the works, suggesting a strong desire for more events like this.
On site, Instagrammable photo props and check-in gifts were provided to encourage participants to share their experience with friends and followers via social media. And as they left eager to try out the new techniques they had learned, LG handed out stress-relief fortune cookies and stress balls to each person in the hope of leaving a lasting positive impression and giving them constant reminder of its Life’s Good message.
LG Taiwan’s stress forum not only highlighted the importance of optimism in today’s digital world but also reinforced the brand’s dedication to enriching people’s lives. By providing valuable insights and practical advice on managing stress, LG is helping people navigate the complexities of their online lives, while promoting a message that Life’s Good every day, not just on the good days.
Contributed by LG Taiwan
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By News Reporter
Company’s Premium Gaming Monitors Deliver the Image Quality and
Responsiveness That Professional Gamers Demand
SEOUL, Aug. 21, 2024 — LG Electronics (LG) is set to showcase its industry-leading UltraGear gaming monitors at two of Europe’s biggest gaming events this summer: Gamescom 2024 and the League of Legends EMEA Championship (LEC 2024). The company will also be hosting LG Gaming Weeks, a promotional event offering customers in several European countries special discounts on LG UltraGear gaming monitors, and the chance to receive exclusive gifts.
Gamescom 2024
LG UltraGear will be operating a brand experience booth at Gamescom 2024, Europe’s largest video game tradeshow, taking place in Cologne, Germany, from August 21 to 25. Attracting around 370,000 participants annually, Gamescom is one of the most significant events on the gaming industry calendar, with game developers and hardware manufacturers from around the world unveil their latest offerings.
Visitors to LG UltraGear’s booth will have the opportunity to experience the unmatched immersion delivered by the brand’s stunning OLED gaming monitors. Available in screen sizes of 45-, 39-, 34-, 32- and 27-inches, LG UltraGear OLED gaming monitors feature cutting edge Micro Lens Array Plus (MLA+) technology, are VESA DisplayHDR True Black 400-certified, and boast a peak brightness of 1300 nits. Notably, the 32-inch LG UltraGear OLED gaming monitor (model 32GS95UE) is the world’s first VESA-certified dual-mode display, allowing users to switch seamlessly between 4K UHD 240Hz and FHD 480Hz.
LEC 2024
LG UltraGear gaming monitors have also been named the Official Gaming Monitor for the LEC 2024 summer season. At the tournament’s fiercely-contested final rounds in Munich, Germany (August 31 to September 1), the top-ranked teams will be playing for victory using LG UltraGear gaming monitors.
Throughout the LEC 2024 finals, LG’s UltraGear gaming monitors will be on show at a pop-up operated by Riot Games, the developer of League of Legends. Located on Odeonsplatz, in the heart of downtown Munich, the pop-up will give visitors the chance to play some of Riot Games’ latest titles on LG’s premium gaming displays. These include the stellar 27-inch LG UltraGear OLED gaming monitor (model 27GS95QE), which provides smooth, responsive gameplay with its 240Hz refresh rate and 0.03ms Gray-to-Gray response time. Gaming fans and curious passersby can drop by the pop-up to see first-hand why LG UltraGear is the preferred choice of many of the world’s top gamers.
LG Gaming Weeks
Starting in the third week of August, LG Gaming Weeks will present exclusive deals and gifts along with special discounts on UltraGear products that will have gamers from across Europe heading to LG.com. For more information on LG Gaming Weeks, including activity schedules and participating countries, visit link hidden, please login to view.
“We look forward to connecting with Europe’s gaming community through special encounters at these large-scale offline activities of Gamescom 2024 and LEC 2024, as well as LG Gaming Weeks,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “Through both online and offline events, the LG UltraGear brand will continue to raise its profile by showcasing its impressive OLED gaming monitors at major gaming industry events, and by supporting premier esports tournaments with the best ‘Gear’ around.”
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By News Reporter
For the seventh consecutive year, LG served as the exclusive technology partner of CASACOR SP, the Americas’ leading cultural platform for architecture, landscaping, art and interior design. The 37th edition of CASACOR was held in São Paulo, where LG showcased an impressive array of 180 products across 45 inspiring spaces. Reaching record attendance with an estimated 128,000 visitors, CASCOR 2024 was hosted in one of the most important architectural landmarks in the city. Designed 63 years ago by architect David Libeskind, the venue features more than 10,000 square meters of built area.
To mark the occasion, over 80 journalists and influencers were invited to Casa Ñe’é LG, the company’s launch event house, which featured the most innovative creations in the market today. Designed by respected architect Nildo José, the 377-square-meter brand space offered a profound reflection on what makes us human. The Né’é in Casa Ñe’é LG is Guarani – a language of the indigenous group of South America (Brazil, Argentina, Paraguay, Uruguay and Bolivia) – meaning “soul,” representing the vital spirit that sustains life and the essence of everything.
The hall’s welcoming atmosphere came in large part from the company’s stylish ARTCOOL Gallery air conditioner and expansive screen, which is comprised of four Transparent OLED displays that leverage several million self-illuminating pixels to illustrate the project’s story in unprecedented detail.
The living room featured LG OLED M3, the world’s first-ever wireless TV. This stunning 97-inch TV comes with the Zero Connect Box, which wirelessly transmits video and audio signals at 4K 120Hz via a fast Wi-Fi connection. The M3 also boasts LG’s One Wall Design, allowing it to mount flush to the wall for a heightened sense of sophistication.
Also on display was the newest LG OLED evo C4, equipped with the AI α9 Gen 7 that significantly enhances performance. In line with LG’s renowned lineup of OLED TVs, this model also features the ultra-slim One Wall Design for a minimalist look and feel.
Casa Ñe’é LG was fully equipped with all the essential appliances: LG InstaView Side by Side smart refrigerator with Craft Ice, LG NeoChef microwave with exclusive Scan to Cook feature, LG Studio electric oven and the InstaView stove.
Top architect Leticia Nannetti was tasked with designing the laundry room with functionality at its core. She delivered this by beautifully integrating the LG WashTower, a premium appliance that fosters moments of interaction, into the interior design to harmonize with the ambiance, evoke sentimental memories and celebrate diversity.
In Isabela Akkari’s healthy café, Flávia Burin and Bruna Monetti of Studio HA sought to answer the question: ‘What ancestors do we want to be?’ With this reflection, the exceptionally talented architects created a space that values beauty and offers hope, using warm shades of pink, fluid forms, fabric ceilings and settings that encourage closeness between people.
Led by chef Isabela Akkari, the cafe not only promoted healthy eating but also featured all of LG’s cutting-edge technology. This includes the Smart LG Inverter Inverse Refrigerator, one of the most economical inverse refrigerators on the market; the LG Grill NeoChef microwave, the only microwave with connectivity; and the LG InstaView Stove, which lights up the interior with just two touches.
Open to visitors until July 28 at São Paulo’s Conjunto Nacional, Casa Ñe’é LG was a great demonstration of how LG’s innovative products can be incorporated into beautiful spaces, providing technological solutions that make daily life simpler and even more efficient.
Contributed by LG Brazil
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