LG to Present Spacious yet Sleek InstaView Refrigerator at CES 2023
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By News Reporter
Companies Set to Introduce Cutting-Edge Bluetooth Ultra-Low Latency Technology
that Revolutionizes Cloud Gaming Experiences for webOS Smart TV Users
SEOUL, Sep. 27, 2024 — LG Electronics (LG) has collaborated with Razer and MediaTek to introduce the world’s first Bluetooth Ultra-Low Latency (BT ULL) Controller at LG webOS Summit 2024 on September 27. This groundbreaking technology was showcased through an LG webOS smart TV and Razer’s Bluetooth gaming controller, demonstrating the game-changing 1ms input lag.
The webOS summit, which welcomed 300 representatives from 140 partner companies – including content developers, producers and providers – from 24 countries, shared LG’s strategic vision and future initiatives for expanding its AI webOS ecosystem and platform business.
Razer, a leading global lifestyle brand for gamers, has developed the first game controller featuring BT ULL technology. To showcase its upgraded performance, LG and Razer compared a BT ULL-enabled Bluetooth game controller to a standard controller during the event. The demonstration highlighted the superior responsiveness, reduced input lag and control precision of the BT ULL technology across various cloud-based games, including FPS, fighting and racing titles.
The latest BT ULL technology offers the perfect cloud gaming performance, catering to competitive players who require lightning-fast response times to excel in their games.
In an industry first, LG plans to introduce a certification program for third-party game controllers in the near future to ensure BT ULL-supported controllers work seamlessly with LG webOS smart TVs. Razer will be the first company to obtain LG’s certification.
Meanwhile, LG and MediaTek, a global fabless semiconductor company, are jointly developing the BT ULL technology to be integrated into MediaTek’s Wi-Fi “MT7921” chipset. This chipset will also feature the efficient and reliable Wi-Fi 6 technology from MediaTek’s Filogic series.
These collaborative efforts aim to enable LG webOS smart TVs owners to immediately dive into online multiplayer cloud games with the enhanced response times, delivering unprecedented levels of realism during gameplay.
The latest premium LG OLED TVs and LG QNED TVs, supporting refresh rates of 120Hz or higher, are scheduled to launch in 2025 with BT ULL technology.
“LG is committed to consistently introducing more advanced features designed to immerse gamers in their favorite titles and to differentiate its gaming experiences,” said Baik Seon-pill, head of the LG Home Entertainment Company’s Product Planning Division. “As the LG webOS platform evolves, so will the features that make it the ultimate gaming platform for every type of gamer.”
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By News Reporter
Company to Share Its Unique Perspective on the Transition to SDVs,
Demonstrate How LG Software Solutions Address Key Challenges for Future Mobility
SEOUL, May 17, 2024 — LG Electronics (LG), a mobility sector technology leader, will be sharing its latest insights and innovations at AutoTech: Detroit, taking place in Detroit, Michigan, U.S.A., from June 5-6. Organized by the Informa Tech Automotive Group, AutoTech: Detroit is one of the automotive industry’s premier events, typically drawing over 3,000 industry leaders and experts. This year’s show will explore the latest advancements in automotive technology, including the areas of software-defined vehicles (SDVs), connectivity, electrification and design.
LG’s AutoTech: Detroit conference session, titled BEYOND THE ROAD: NAVIGATING THE SDV TRANSITION, will focus on the present and future of SDVs. The session will explore three pivotal challenges facing the industry: the technical complexities of developing a unified vehicle operating system, how to transform user experiences through the realization of a “Living Space on Wheels,” and the need to adapt current business models for sustained innovation and value creation.
The company’s presentation will seek to highlight the critical role of LG AlphaWare in the evolution of the SDV. A comprehensive suite of software solutions, LG AlphaWare empowers mobility providers to collaborate and innovate, supporting them to overcome diverse technical challenges while bringing home-like comfort and connectivity to the in-vehicle environment.
LG’s session is scheduled to take place at 12:15-12:40 (EST) on June 5 at the Suburban Collection Showplace in Novi, Michigan. For more information about LG’s session at AutoTech: Detroit 2024, visit
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By News Reporter
Company’s Bath Solution, PuriCare HydroTower and System Ironing Deliver
Enhanced Hygiene, Ease-of-Use and Thoughtful Design
SEOUL, Feb. 23, 2024 — LG Electronics (LG) is unveiling a range of home lifestyle solutions at the 2024 Kitchen & Bath Industry Show (KBIS) in Las Vegas, USA, from February 27-29. The company’s latest innovations, including the bath solution, PuriCare HydroTower and system ironing, use sophisticated technologies and user-friendly design to elevate and enrich daily living.
Bath Solution for an Enhanced Bathroom Experience
LG is expanding enhanced customer experience to the bathroom, one of the main living spaces in the home, by presenting a bath solution that provides convenience and comfort. LG’s Smart Bath and Shower Purifier offers a refreshing shower experience, delivering clean, purified water through an advanced water filter. The system intelligently monitors water usage and provides timely filter replacement alerts to help facilitate a consistently pure stream of water.
For greater comfort in the shower, LG’s Smart Bath and Shower Purifier leverages thermostatics to maintain the selected water temperature. Its intuitive control unit features a digital display that allows users to see the current water temperature, making it easy to adjust the heat – or coolness – of the water to their satisfaction. LG’s bath solution also includes the Smart Airflower, which supports a comfortable bathroom environment by actively controlling air temperature and humidity. Designed to rapidly circulate air and reduce dampness, the Smart Airflower is equipped with two fans that extract moisture, and one that sends out warm, dry air.
The third part of the bath solution is a versatile smart mirror that serves as a hub for AI-based services, provides helpful content including shower and bath tips for bathroom usage and functions as a conventional mirror.
PuriCare HydroTower for Hygiene, Health and Convenience
The LG PuriCare HydroTower combines cutting-edge air purification and humidification technologies and boasts a stylish, column-type form factor that complements any décor or space. Making its international debut at KBIS 2024, the HydroTower was successfully launched in South Korea last year, where it surpassed 10,000 units sold in only 50 days.
Producing a refreshing, purified mist, the HydroTower maintains a clean water supply and water tank by utilizing advanced tech that removes harmful substances and minerals, and prevents limescale.1,2 LG’s innovative product heats water to 100 degrees Celsius to halt bacterial growth,3 delivering peace of mind as well as effective humidification. Additionally, the HydroTower is capable of filtering ultrafine dust particles from the air, providing a healthier, more pleasant indoor environment.4
Before it commences humidification operation, the PuriCare HydroTower uses steam to cleanse and automatically dry the path that the moisture particles pass through, further boosting hygiene.5 LG’s user-friendly design allows for the easy removal and disassembly of components – such as the cover and water tank – for convenient rinsing. What’s more, the product can quickly reach the user’s desired humidity level, providing a robust humidification capacity of 700 cubic centimeters (23.6 ounces) per hour.
All-in-One System Ironing
Technologically advanced yet elegantly simple, LG’s system ironing delivers effective wrinkle management to help users elevate their personal style. A sleek, collapsable ironing board with an integrated steam iron and accessory storage, system ironing generates five-bar high pressure steam – which is five times the pressure of a conventional steamer – to smooth out unwanted creases. The additional steaming power comes from a high-pressure steam generator and from the internal heating system built into the ironing board surface. The high-pressure steam particles produced by system ironing penetrate fabrics to greatly reduce the appearance of wrinkles.
Incorporating two fans that help eliminate moisture from garments, the ‘Styling Board’ works to prevent fabric shrinkage, making it suitable for managing delicate items of clothing. The convenient design of LG’s system ironing offers simple board-height adjustment, a ‘holding’ button that automatically locks the product’s wheels during ironing, and an easy-folding design for hassle-free storage.
“LG is excited to introduce KBIS 2024 visitors to an exceptional lineup of home innovations, including the bath solution, PuriCare HydroTower and system ironing,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to introduce smart life solutions across diverse categories, deeply rooted in our understanding of customer lifestyles, seeking to lead the market through thoughtful innovations for a better life.”
LG’s new home solutions will be on display at the company’s exhibition booth (West Hall #2343, Las Vegas Convention Center) during KBIS 2024 in Las Vegas, Nevada.
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1 Tested by Korea Textile Inspection & Testing Research Institute (KOTITI) using the HydroTower model HY703RWAA to measure the concentration of substances that cause water hardness (tap water) by comparing post-filter concentration with initial levels, resulting in 99.9 percent of removal of scaling induced by Calcium and Magnesium. Actual performance may vary based on the usage environment.
2 Tested by Korea Conformity Laboratories (KCL) using the HydroTower model HY703RWAA to measure filtration performance (residual chlorine in glass), optional filtration performance (water hardness) and dissolution stability. The results demonstrated a 100 percent removal rate for residual chlorine, 100 percent removal of water hardness, and compliance with dissolution safety standards. It is different from filtration for purifying drinking water. Actual performance may vary based on the usage environment.
3 Reduces 99.999 percent of harmful bacteria in the water tank. Tested by Korea Textile Inspection & Testing Research Institute (KOTITI) and Korea Testing & Research Institute (KTR) using the HydroTower test model HY703RWAA measuring the number of bacteria (Staphylococcus aureus, Bacilluspneumoniae, Klebsiella pneumoniae) in water under conditions of 20±5 degrees Celsius and 50± 10 percent humidity after the completion of the ‘humidifying water sterilization’ mode. Actual performance may vary based on the usage environment.
4 Reduces 99.999 percent of ultrafine dust as small as 0.01 micrometers. Tested by Korea Conformity Laboratories (KCL) using the HydroTower model HY703RWAA to measure the dust removal rate in Clean Turbo Mode under conditions of 23±1.0 degrees Celsius and 50±2.0 percent of room humidity. Actual performance may vary based on the usage environment.
5 Tested by LG Internal Lab using the HydroTower model HY703RWAA to measure the weight change of the humidification flow path after one hour of operating Turbo Humidification mode, then stopping the operation (Auto Drying) under conditions of 23±2 degrees Celsius and 50±10 percent humidity. Actual performance may vary based on the usage environment.
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By News Reporter
To Become a Smart Life Solutions Company, LG is Harnessing AI to
Expand and Enhance Living Spaces and Customer Experience
SEOUL, Nov. 28, 2023 — LG Electronics (LG) invites consumers from around the world to tune in to its LG World Premiere press conference and to come visit its exhibition booth at CES in Las Vegas this January. The press conference, hosted under the theme ‘Reinvent your future,’ is scheduled to kick off at 08:00 (PST) on January 8 at the Mandalay Bay Convention Center.
Arriving on stage first, LG CEO William Cho will be announcing the company’s key areas of focus for 2024 and beyond. Major topics will include LG’s transformation into a Smart Life Solution Company – declared earlier in July as Future Vision 2030 – and how it is leveraging AI to expand and enhance both the living space and the customer experience. The LG World Premiere is set to unveil more details of what the vision truly means and promises for the consumers.
The state-of-the-art products unveiled during the press conference will be on show during CES 2024 at LG’s booth. Along with impressive displays, jaw-dropping technology installations and entertaining interactive exhibits, visitors can explore and learn more how its innovations will improve lives across various areas, including the home, commercial and mobility.
LG World Premiere will be livestreamed on the LG website and
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By News Reporter
LG to Unveil Its Unique, Color-changing Refrigerator in Australia in
Partnership With the Country’s Largest Festival of Creativity, Innovation and Light
SEOUL, May 26, 2023 — LG Electronics (LG) announces ‘MoodUP, by LG,’ an exciting, multifaceted activation set to take place during Vivid Sydney 2023. Featuring the biggest light show in Australia, Sydney’s annually-held festival, which is now in its thirteenth year, will introduce locals and visitors to LG’s innovative InstaView fridge with MoodUP.
A truly revolutionary kitchen appliance, the LG InstaView fridge with MoodUP has color-changing door panels that provide a whole new level of personalization. Enabling users to switch up the colors whenever the mood takes them, the fridge and its LED panels offer up to 190,0001 color combinations to choose from and easy management via the LG ThinQ mobile app. Additionally, the InstaView with MoodUP boasts advanced refrigeration and smart technologies that deliver outstanding food freshness and user convenience for an elevated kitchen experience.
Visitors to LG’s activation will be greeted by an eye-catching LED ‘wall’ measuring an impressive four-meters-high by eleven-meters-wide. Along with meeting the company’s colorific new fridge, they can also take part in a fun, movement-based quiz,
link hidden, please login to view, spanning eight compelling categories: Energetic, Cruisy, Whimsical, Cheerful, Adventurous, Creative, Soulful and Curious. After completing the quiz, visitors can capture the moment with a 360-degree photo and – by answering some questions about the kind of Vivid experience they’re looking for – can receive a personalized Vivid Sydney itinerary. The ability to tailor the itinerary to the preferences of each visitor is made possible through the convenient accessibility of a web-augmented reality (web-AR) platform, which can be easily accessed using a compatible smart device.2
For more interactive enjoyment, LG has developed unique AR placements, strategically situated at various points along Vivid Sydney’s dazzling, eight-kilometer-long light walk. These exclusive AR placements, also accessible through web-AR on compatible devices, present different activities to enhance the experience of the festival’s immersive light show. To ensure they don’t miss out on any of the captivating AR, visitors can opt to receive prompts on their smartphones alerting them that they’ve arrived at one of LG’s AR-enabled locations.
“Our personalizable, customizable InstaView fridge with MoodUP offers a wide array of colors to suit any tastes or preferences, and we’re very excited to be showcasing it at Vivid Sydney,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “During Sydney’s iconic festival, visitors will have the chance to experience a range of engaging interactions with our innovative fridge, which we plan to release in Australia this summer – the first time it will be available outside of South Korea.”
From May 26 to June 17, experience the vibrant and diverse colors of the LG InstaView fridge with MoodUP at Vivid Sydney’s immersive ‘MoodUP, by LG’ activation, taking place outside of Customs House in Circular Quay, Sydney, Australia.
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1 Applies to 4-LED panel-door models. The number of color combinations available may vary by the models and the markets. The ThinQ app is available on compatible Android and iOS smartphones.
2 Visitors can create an itinerary prior to visiting Vivid Sydney and without attending the ‘MoodUP, by LG’ activation via: .
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