LG CEO William Cho Shares Focus for the Future
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By News Reporter
At LG, innovation extends beyond technology – it’s about creating meaningful experiences that inspire change and shape the future. This vision comes to life through LG College Day, an immersive program that connects students with LG’s corporate culture, emphasizing sustainability and real-world innovation as core values.
Recently, over 50 Princeton University Korean language students visited LG Electronics North America’s headquarters in Englewood Cliffs, New Jersey. The visit provided a firsthand look at how LG is pioneering the future through cutting-edge technologies, insightful discussions and hands-on learning experiences.
For some, LG College Day is more than just an educational visit – it’s a gateway to a future career. One former participant was so inspired during his visit that he later joined LG as a full-time employee, underscoring the program’s role in connecting top talent with real-world opportunities.
The visit began with an introductory session where students explored LG’s business strategy, technological advancements and global impact. A highlight of the session was a dynamic panel discussion featuring LG executives and industry experts, who shared valuable insights on career development, leadership and the future of technology.
Students then stepped into LG’s showroom, where they interacted with groundbreaking innovations such as the LG SIGNATURE OLED T – the world’s first wireless and transparent OLED TV – and the LG StanbyME, a portable wireless screen acclaimed for maximizing users’ on-the-go productivity. The OLED Flexible Signage display delivered an immersive visual experience that brought images to life with stunning clarity and realism.
Next, students explored LG’s Home Appliance showroom, where they witnessed AI-powered innovations that are transforming everyday life. From smart refrigerators that suggest optimal recipes to AI-driven washers that optimize laundry cycles, LG continues to set new standards for intelligent home solutions.
A visit to LG’s cutting-edge Virtual Studio offered a behind-the-scenes look at the creative process behind the company’s global marketing campaigns. The studio, a high-tech production space for commercials and product photography, highlighted LG’s emphasis on storytelling and branding.
Students also gained insight into LG’s environmental and social initiatives, including the Endangered Species Series, the Pollinator Garden and LG’s LEED Platinum Certification – reinforcing the company’s commitment to sustainability.
Beyond technology and business insights, LG College Day provided students with an opportunity to engage with LG’s Human Resources team, exploring various career paths and business opportunities within the company.
Jung Kyu-hwang, CEO of LG Electronics North America, emphasized the importance of fostering connections with the younger generation: “By engaging with young people, especially Gen Z students, we’re not just showcasing our innovations – we’re building connections for the future.”
LG College Day continues to grow as a platform for inspiring future leaders, bridging the gap between academia and industry while celebrating the synergy of innovation, corporate responsibility and Korean culture.
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By News Reporter
LG Electronics has achieved a significant milestone by securing a spot in Interbrand’s Best Global Brands 2024. This accomplishment is the result of LG’s bold rebranding efforts. Hyoeun Kim, vice president of Brand Management Division, Overseas Sales and Marketing Company at LG Electronics, shares her insights and the story behind this transformation. LG has embraced its evolution into a “Smart Life Solution Company,” redefining its identity to deliver innovation that enhances everyday life.
In an interview with Forbes, Kim shared insights into LG’s branding journey, highlighting the company’s commitment to its “Life’s Good” promise and its ethos of “brave optimism.” She emphasized the importance of creating meaningful connections through both internal and external communications, as well as engaging customers through products and campaigns that inspire positivity and confidence in the future.
As part of this transformation, LG has launched comprehensive branding initiatives, including targeted activities to engage younger generations like Gen Z. Campaigns such as “Optimism Your Feed” on TikTok and YouTube resonated strongly, amassing over 1.8 billion views and significantly boosting global engagement.
LG remains dedicated to evolving its brand and connecting with customers worldwide through innovative solutions and impactful communication strategies. Visit
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By News Reporter
Company Offers Extensive Range of High-efficiency Heating Solutions for
Diverse Residential and Commercial Needs
SEOUL, March 17, 2025 — LG Electronics (LG) is presenting its latest heating, ventilation and air conditioning (HVAC) solutions tailored for the European market at the International Trade Fair for Sanitation, Heating and Air (ISH) 2025, taking place in Frankfurt, Germany, from March 17-21. LG’s showcase features high-efficiency solutions optimized for both commercial and residential spaces, including the large-capacity Monobloc G Air-to-Water Heat Pump (AWHP). The comprehensive exhibit underscores the company’s commitment to electrification and decarbonization, as well as its focus on providing first-class performance, flexibility and ease-of-installation.
Enhanced Energy Efficiency and Advanced Heating with the New Therma V R290
Located at the entrance of LG’s exhibition booth, the Hero zone introduces visitors to the new Therma V R290 Monobloc. This impressive residential solution boasts excellent energy efficiency and a premium European design. Winner of a 2024 International Design Excellence Award and rated “Good” by the German consumer organization Stiftung Warentest, the new Therma V utilizes R290 refrigerant, which has a low Global Warming Potential of 3. Designed to reduce energy usage and environmental impact, LG’s solution harnesses heat from the air to reduce carbon emissions and achieve an A+++ energy rating.1
Made to withstand Europe’s tough winter conditions, the new Therma V AWHP leverages LG’s proprietary scroll compressor to deliver exceptional energy efficiency and a strong, reliable performance. The positioning of the compressor at a lower-than-usual height within the unit itself contributes to the Therma V’s ability to function at 100 percent capacity, even at temperatures as low as minus 15 degrees Celsius. It also leads to improved energy savings and operational stability. With a noise level of just 50 A-weighted decibels in Low Noise Mode, the Therma V produces minimal vibrations, helping to create a relaxing and peaceful environment both inside and outside the home.2
In the multi-residential and large-scale housing zone, LG is presenting the Monobloc G large capacity AWHP and the Cascade Control Unit. The energy-efficient Cascade system offers flexible scalability, allowing the addition of up to eight units to cope with increased heating demand. The Cascade provides multiple benefits for multi-family dwellings, including low-noise operation, a space-saving design and continuous operation via backup systems.
Efficient Heating and Cooling Solutions for Modern Homes and Multi-Residential Buildings
LG’s ISH exhibition includes a variety of residential heating solutions that have been purpose-built for European kitchens, laundry rooms and living areas. The company’s latest Heat Pump Water Heaters (HPWH) with R290 refrigerant, which use electricity as well as energy from the air to heat water, offer higher efficiency than conventional electric or gas water heaters. Smart Grid ready, HPWHs can enhance energy efficiency by adjusting operation in response to electricity demand signals. Furthermore, to maximize suitability for a wider range of installation environments, LG’s water heaters are available in both floor-standing and wall-mounted types.
The new DUALCOOL AI Air with AI DUAL Inverter provides optimized air conditioning by detecting the ambient temperature of a space and intelligently adjusting the set temperature and airflow direction and speed. The company offers three different DUALCOOL AI AIR indoor units with R290 refrigerant to suit any home, with each variant offering easy installation and maximum space efficiency.
Advanced Commercial HVAC Solutions for Effective Energy Management
Additionally, LG is introducing a range of cutting-edge commercial heating solutions at ISH. A standout among these is the LG Inverter Scroll Chiller – an energy-efficient system for heating (and cooling) commercial facilities. Equipped with twin inverter scroll compressors and plate-type heat exchangers, the LG Inverter Scroll Chiller offers a wide operating frequency range and excellent heat transfer efficiency. When integrated with LG’s Building Energy Control (BECON) CPM system, the chiller provides seamless control of all connected fan coil units and air conditioning systems. BECON CPM monitors and adjusts various control elements to maintain peak efficiency and allows users to track system status in real time. It even sends users helpful alerts if an issue arises, so that appropriate action can be taken to quickly remedy the situation. Set to launch in Europe, BECON CPM also employs LG’s advanced AI-based technology to prevent energy waste and to simplify control for system managers.
One of the many highlights of LG’s booth is the R32 Variable Refrigerant Flow (VRF)-based integrated solution package. The LG Multi V i, an all-electric VRF solution, intelligently manages performance according to environmental changes and helps prevent unnecessary energy consumption. When connected to the Hydro Kit, the Multi V i supports floor heating and hot water supply while its compatibility with Air Handling Unit applications from various companies enables it to serve large warehouses and other specialized business-to-business environments. Along with exceptional scalability, the company’s all-electric system offers efficient management with convenient Smart Control features. Powered by LG’s advanced AI Engine, these features analyze the operational data of the Multi V i to improve indoor comfort and create significant energy savings.
Also at ISH 2025, LG is introducing the LG All Stars program: a rewards program for HVAC installers that offers exclusive benefits, educational opportunities, continuous support and the chance to be a part of a growing professional network. Accessible via the LG All Stars app, the All Stars program lets users take advantage of the BECON Cloud maintenance service, which ensures fast and accurate issue diagnosis and allows the remote monitoring of connected heating systems from any location.
“The groundbreaking LG residential and commercial HVAC solutions on show at ISH 2025 demonstrate our commitment to delivering energy-efficient, high-performance heating systems for the European market,” said James Lee, president of the LG ES Company. “As a key player in the global shift towards electrification, and a trusted provider of advanced HVAC solutions, LG will continue to pursue innovation that maximizes customer value while minimizing environmental impact.”
Visitors to ISH 2025 can experience the latest LG HVAC solutions at the company’s exhibition booth (E69, 12.1 Hall, Messe Frankfurt).
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1 Seasonal space heating efficiency rating of A+++ at 35 degrees Celsius LWT and A+++ at 55 degrees Celsius LWT, in accordance with EN 14825 in the European Commission Regulation (EU).
2 The sound power level of 50 decibels A at 9 kilowatts in Low Noise Mode was measured in accordance with EN 12102-1 and ISO 9614 under an outdoor air temperature of 2 degrees Celsius. This mode reduces noise by limiting the compressor frequency and fan speed, which may affect performance.
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By News Reporter
The heating, ventilation and air conditioning (HVAC) industry is undergoing a significant transformation, shifting towards AI-driven solutions, clean technology and highly-efficient systems tailored to diverse regional needs. Embracing this shift, LG is leveraging its outstanding core technologies, AI and intimate knowledge of different industries to deliver HVAC solutions for a smarter, more efficient future.
LG’s dynamic HVAC business continues to expand its market presence and capabilities, investing heavily in R&D to develop innovative technologies for a new generation of eco-responsible temperature control and air quality systems. Over the past three years, it has achieved double-digit annual sales growth, making it one of LG’s fastest-growing concerns and an important driver of the company’s substantial and ongoing success in the B2B sector.
LG offers a comprehensive lineup of HVAC solutions optimized for a wide range of spaces, including residential, public, commercial and industrial. Its portfolio features large-capacity chillers – which are rapidly becoming the preferred choice for AI data centers where advanced and reliable heat management is essential – as well as an array of commercial and residential air conditioning systems. Utilizing cutting-edge technologies such as high-efficiency heat pumps, LG’s HVAC products provide outstanding cooling and heating performance and are widely acknowledged as effective electrification solutions suitable for replacing traditional fossil-fuel-driven systems.
In recognition of its efforts to lessen the environmental impacts of its HVAC solutions, LG has been named the “Most Sustainable Brand” in the HVAC category by Green Builder Media, a respected North American media outlet focusing on eco-friendly construction. In the U.S. and other countries, the company has created “locally self-sufficient operation systems” that encompass all key HVAC business functions – from R&D to maintenance and repair – and are tailored to local needs.
LG is also strongly committed to delivering dependable, energy-efficient heat pump solutions for regions affected by unrelentingly low temperatures. To this end, the company has established a global consortium focused on R&D for cold-climate heat pumps with bases currently operating in Alaska (U.S.), Oslo (Norway) and Harbin (China) – all places that endure frigid winter conditions.
Last September, LG hosted the first-ever meeting of the Global Heat Pump Consortium in Seoul, South Korea, where LG’s HVAC experts and academic partners gathered to discuss the collaborative projects being undertaken by each of the consortium’s regional clusters. In addition to the consortium’s R&D labs, LG operates five Air Solution Research Centers (with locations in South Korea, North America, Europe and India) and runs a total of 62 HVAC academics across 43 countries. These academies, which train over 30,000 engineers annually, are helping to support the global adoption of the company’s advanced HVAC technologies.
LG’s competitive edge in HVAC is driven by its unmatched “Core-Tech” capabilities. By developing essential components like compressors and motors in-house, LG strives to ensure that all of its products deliver the first-class reliability and efficiency that its customers have come to expect. Its oil-free centrifugal chillers incorporate LG-designed magnetic bearings, impellers, compressors and heat exchangers. These chillers also leverage LG’s highly evolved AI Engine to enable predictive control and to ensure outstanding stability and performance. LG’s AI Engine even provides intelligent surge prevention, a feature that is critical for data centers, where any interruption in operation can potentially mean inconvenience for millions.
With a solid foundation of R&D, a proven track record of innovation and a commitment to sustainability-focused design and management, LG continues to reinforce its reputation as the global leader in HVAC. From pioneering a new generation of data center cooling solutions to advancing high-efficiency heat pump technologies for harsh climates, the company is doing all that it can to help usher in a smarter, more efficient future.
By James Lee, President of LG Electronics ES Company
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By News Reporter
Strategic Restructuring to Enhance Synergy and Drive Growth in Key Business Areas
SEOUL, Nov. 21, 2024 — LG Electronics (LG) today announced a series of organizational changes and executive appointments following the approval of its board of directors. This restructuring aims to accelerate the company’s mid- to long-term strategy, “Future Vision 2030,” by enhancing inter-organizational synergy and innovating its business portfolio.
The restructuring focuses on regrouping LG’s business operation units* to maximize the potential of existing businesses, strengthen platform-based service operations, accelerate B2B initiatives and secure new growth engines in promising sectors. These changes are designed to enhance efficiency through the strategic selection and concentration of capabilities, thereby creating greater synergy between businesses and bolstering future competitiveness.
To spearhead this transformation, LG has appointed skilled individuals with exceptional expertise, emphasizing the enhancement of the company’s long-term competitiveness through the development of high-performing organizations.
Key Changes in Business Structure
A new Company will be established to bolster the growth of the heating, ventilation and air conditioning (HVAC) business, a crucial component of LG’s B2B acceleration strategy. The Overseas Sales & Marketing Company will now function as the overseas B2B control tower. Additionally, display-based operations – including TVs, monitors and signage – will be integrated to foster synergies and expand platform-based service businesses. New growth engines will be strategically relocated to Companies with greater business relevance, ensuring more stable support and creating synergies across business areas.
All four Companies will now incorporate “Solution” in their names, reflecting LG’s evolution into a Smart Life Solution provider that connects and enhances customer experiences across various environments, including homes, commercial spaces, mobility and virtual platforms.
Restructuring of Companies
LG has restructured its four Companies into the Home Appliance Solution (HS) Company, the Media Entertainment Solution (MS) Company, the Vehicle Solution (VS) Company and the Eco Solution (ES) Company. This reorganization redefines their roles and identities within LG.
The H&A Company will be renamed HS Company to align with its vision of “Zero Labor Home, Makes Quality Time.” To support this vision, LG will move the Platform Business Center – responsible for the planning, development and operation of LG ThinQ – directly under HS Company. This strategic realignment aims to establish HS Company as a leader in AI solutions across diverse spaces, including homes, commercial areas and vehicles, effectively addressing customer needs outside traditional home settings. Furthermore, HS Company will incorporate the Robot Business Division from the BS Company to integrate core robot technologies into its home robot solutions. Lyu Jae-cheol will continue to lead HS Company.
The HE Company will change its name to MS Company to align with its goal of becoming a media and entertainment platform powerhouse. It will integrate the Information Display business and Information Technology business from the BS Company with its TV business to create synergies in hardware and platform operations. Park Hyoung-sei will continue to lead the MS Company, driving its transformation into a media and entertainment platform.
The MS Company will accelerate the expansion of platform-based service business areas by broadening the application of webOS, which was primarily used in smart TVs, to monitors, signage and in-vehicle infotainment systems. webOS will evolve into an integrated content and services platform for both indoor and outdoor use, enhancing competitiveness through synergy and improved business structure.
The VS Company will clarify its role by changing its name from Vehicle component Solutions Company to Vehicle Solution Company, emphasizing its commitment to providing innovative solutions across the entire automotive ecosystem. Eun Seok-hyun will continue to lead the company.
The ES Company has been newly established. The HVAC business, previously part of the H&A Company and a significant contributor to LG’s B2B growth, will now operate as a standalone entity under the ES Company. Lee Jae-sung, the current head of the Air Solution Business Division, will lead the ES Company, ensuring continuity in the HVAC business and maintaining its strategic direction.
Given the project-based nature of the HVAC business and the specific characteristics of the market and its customers, LG has determined that operating it as an independent Company will maximize future competitiveness and growth potential. With the establishment of the ES Company, LG aims to position itself as a global leader in comprehensive air solutions.
Additionally, the ES Company will assume responsibility for the electric vehicle charging business from the BS Company and play a pivotal role in driving B2B growth within the clean tech sector, one of LG’s key future growth engines.
Meanwhile, to enhance the competitiveness of overseas B2B operations, LG will establish the B2B Business Capability Enhancement Division under the Overseas Sales & Marketing Company.
The Chief Strategy Office (CSO), acting as LG’s future strategy control tower, will also oversee AI acceleration and respond to global AI developments. The Chief Digital Office, previously responsible for digital transformation, will be reorganized into the DX Center and transferred directly under the CSO. The DX Center will focus on driving business performance through generative AI technologies and will be led by Cho Jung-bum.
The executive appointments emphasize the selection of diverse talents with proven expertise in sales, services and R&D. Jung Pil-won, currently leading the TV Overseas Sales & Marketing Group, has been appointed as the MEA Region Representative, recognizing his extensive experience in overseas sales management and his deep understanding of the Middle Eastern and African markets. Additionally, Kim Jung-ho, Kim Yoo-seon and Choi Jung-won, who head the subsidiaries in Saudi Arabia, Poland and Malaysia respectively, have been promoted to executive positions in acknowledgment of their significant contributions to business growth.
All appointments are effective December 1, with promotions taking effect on January 1.
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* LG’s major business operation units are called “Companies.”
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