LG and Jeff Staple Showcase New Lifestyle Trends in the Creator’s Room at CES 2023
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By News Reporter
For the seventh consecutive year, LG served as the exclusive technology partner of CASACOR SP, the Americas’ leading cultural platform for architecture, landscaping, art and interior design. The 37th edition of CASACOR was held in São Paulo, where LG showcased an impressive array of 180 products across 45 inspiring spaces. Reaching record attendance with an estimated 128,000 visitors, CASCOR 2024 was hosted in one of the most important architectural landmarks in the city. Designed 63 years ago by architect David Libeskind, the venue features more than 10,000 square meters of built area.
To mark the occasion, over 80 journalists and influencers were invited to Casa Ñe’é LG, the company’s launch event house, which featured the most innovative creations in the market today. Designed by respected architect Nildo José, the 377-square-meter brand space offered a profound reflection on what makes us human. The Né’é in Casa Ñe’é LG is Guarani – a language of the indigenous group of South America (Brazil, Argentina, Paraguay, Uruguay and Bolivia) – meaning “soul,” representing the vital spirit that sustains life and the essence of everything.
The hall’s welcoming atmosphere came in large part from the company’s stylish ARTCOOL Gallery air conditioner and expansive screen, which is comprised of four Transparent OLED displays that leverage several million self-illuminating pixels to illustrate the project’s story in unprecedented detail.
The living room featured LG OLED M3, the world’s first-ever wireless TV. This stunning 97-inch TV comes with the Zero Connect Box, which wirelessly transmits video and audio signals at 4K 120Hz via a fast Wi-Fi connection. The M3 also boasts LG’s One Wall Design, allowing it to mount flush to the wall for a heightened sense of sophistication.
Also on display was the newest LG OLED evo C4, equipped with the AI α9 Gen 7 that significantly enhances performance. In line with LG’s renowned lineup of OLED TVs, this model also features the ultra-slim One Wall Design for a minimalist look and feel.
Casa Ñe’é LG was fully equipped with all the essential appliances: LG InstaView Side by Side smart refrigerator with Craft Ice, LG NeoChef microwave with exclusive Scan to Cook feature, LG Studio electric oven and the InstaView stove.
Top architect Leticia Nannetti was tasked with designing the laundry room with functionality at its core. She delivered this by beautifully integrating the LG WashTower, a premium appliance that fosters moments of interaction, into the interior design to harmonize with the ambiance, evoke sentimental memories and celebrate diversity.
In Isabela Akkari’s healthy café, Flávia Burin and Bruna Monetti of Studio HA sought to answer the question: ‘What ancestors do we want to be?’ With this reflection, the exceptionally talented architects created a space that values beauty and offers hope, using warm shades of pink, fluid forms, fabric ceilings and settings that encourage closeness between people.
Led by chef Isabela Akkari, the cafe not only promoted healthy eating but also featured all of LG’s cutting-edge technology. This includes the Smart LG Inverter Inverse Refrigerator, one of the most economical inverse refrigerators on the market; the LG Grill NeoChef microwave, the only microwave with connectivity; and the LG InstaView Stove, which lights up the interior with just two touches.
Open to visitors until July 28 at São Paulo’s Conjunto Nacional, Casa Ñe’é LG was a great demonstration of how LG’s innovative products can be incorporated into beautiful spaces, providing technological solutions that make daily life simpler and even more efficient.
Contributed by LG Brazil
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By News Reporter
Featuring Advanced AI Technologies and Sleek Design, Company’s Expanded Lineup
of Built-in Appliances Brings Outstanding Convenience and Style to the Kitchen
SEOUL, Apr. 18, 2024 — LG Electronics (LG) is unveiling its latest built-in kitchen appliances at Milan Design Week (MDW) 2024, taking place in Milan, Italy, from April 16-21. At the center of LG’s Milan showcase are the brand-new Signature Kitchen Suite built-in oven, free zone induction hob and downdraft hood. Boasting innovative, premium design and highly-convenient features, the company’s refined built-in solutions bring exceptional ease-of-use and effortless elegance to the kitchen.
Signature Kitchen Suite Built-in Oven with Advanced Cooking Technologies
Debuting at MDW 2024 and designed with European consumers in mind, the Signature Kitchen Suite 60-centimeter (24-inch) built-in oven offers a variety of cutting-edge features and AI technologies to elevate the culinary experience. Equipped with Gourmet AI, the oven can identify what the user is cooking and automatically select the appropriate cooking mode from 130 recipes. Gourmet AI also enables ‘browning’ control for foods such as pizza and steak, actively keeping tabs on the cooking process and notifying users via the ThinQ app as soon as their food is done. Thanks to video-recognition, LG’s intelligent oven can suggest the optimal settings for the dish being prepared, while real-time video monitoring and time-lapse recording make it easy to check on the progress of one’s meal using the ThinQ app.
Employing enhanced ProBake powered by inverter technology, the new oven delivers uniform heat and fast, efficient cooking with an A++ energy rating. LG’s innovative technology rotates the convection fan back and forth to ensure shorter preheating times, even heating and crispier results when using the oven’s Air Fry mode. The company’s unique InstaView technology further enhances user convenience, making it possible to see inside simply by knocking twice on the oven door.
Free Zone Induction Hob for Convenient and Flexible Cooking
The Signature Kitchen Suite’s 90-centimeter (36-inch) free zone induction hob presents next-level flexibility and ease-of-use, allowing users to place any size and type of cookware – such as Paella pans and moka pots – anywhere on its cooking surface.* The new appliance can detect and track the position of cookware, eliminating the need to manually cancel and reapply settings when moving a saucepan or skillet from one part of the cooking surface to another. What’s more, the AI technology embedded in the hob can detect the temperature of cookware and automatically lower the heat when necessary, helping to minimize spills and splatter when boiling water or preparing soups and sauces.
Expanded Built-in Lineups for Diverse Kitchen Lifestyles
LG is further bolstering its built-in product lineup with the introduction of the new Signature Kitchen Suite downdraft hood. Made to integrate seamlessly into islands and countertops, the 90-centimeter (36-inch) hood offers a sleek, sophisticated look with its chic black glass and modern frame design. It also provides powerful ventilation, effectively extracting steam and odors for a more pleasant cooking experience.
Additionally, LG has expanded its portfolio of built-in appliances for the European market. Along with new products, such as an 80-centimeter (30-inch) induction hob and built-in combi refrigerators and microwave ovens, the company now provides a wider range of options within its oven lineups – from more product variation to a greater choice of colors and sizes. Among the new models are the Signature Kitchen Suite 122 centimeter (48 inch)-wide French-door refrigerator and stunning appliances from the Transitional lineup, featuring slim handles and satin stainless steel exteriors with a velvety matte finish. To help customers create a curated kitchen aesthetic, the company offers an array of new finishes for its premium built-in products, with black stainless steel and stainless steel joining the previously-introduced black glass finish.
“We are thrilled to showcase our latest built-in innovations at this year’s Milan Design Week, demonstrating our commitment to leading new design trends and meeting the diverse needs of European customers,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG will continue to strengthen its presence in Europe through an expanded range of built-in appliances delivering style, performance and convenience in the kitchen.”
Visitors to MDW 2024 in Milan from April 16-21 can experience LG’s latest built-in lineups at the LG booth at Milan Fairgrounds.
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* Cookware recognition may vary depending on the size or number of items placed on the surface.
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By News Reporter
Company Introduces Stunning Home Appliances Featuring Moooi’s Distinctive
Patterns at Must-see Exhibition
SEOUL, Apr. 16, 2024 — LG Electronics (LG), in collaboration with premium Dutch lifestyle brand Moooi, is presenting the ‘A Life Extraordinary’ exhibition at Milan Design Week (MDW) 2024, running from April 16-21. The exhibition is a fusion of bold aesthetics and advanced technologies, where LG’s innovative home appliances meet Moooi’s distinctive designs and interior objects, coming together in a stunning showcase of sophisticated home living.
A Must-see Exhibition: Innovative in Home Appliances as Objet d’Art
Moooi’s “creative luxury” is immediately apparent in each engaging and elegant display that makes up the memorable exhibit. The Dutch company’s curated furniture pieces, lightings, patterns and interior accessories are perfectly paired with a wide range of stylish, premium LG appliances. Among these are the PuriCare AeroFurniture, InstaView bottom-freezer refrigerator with MoodUP, Styler clothing management system and Styler ShoeCase. LG’s state-of-the-art products and Moooi’s designer offerings not only offer convenience and comfort but also create a visually harmonious ensemble that can instantly elevate any indoor space.
Works of Art: LG Home Appliances with Exclusive Moooi Patterns
Following up last year’s successful collaboration, LG is introducing even more eye-catching Moooi designs for the PuriCare AeroFurniture at MDW. Moooi’s new Silk Bombis patterns, embodying the distinctive appearance and habitat of the silkworm, augment the unashamedly modern styling of LG’s table-type air purifier. These patterns infuse the surrounding décor with gorgeous colors and imaginative aesthetics, adding a sense of liveliness.
The LG PuriCare AeroFurniture, with its cutting-edge air purification technologies, convenient functions and a compact, cylindrical form factor, provides cleaner indoor air and a décor-friendly yet highly practical design. In addition to 360-degree air purification for a healthier, more pleasant environment, the AeroFurniture offers a mood lighting feature that allows users to easily alter the ambiance of the room to match their mood or occasion.
Lifestyle Appliances: Harmonizing Design and Tech in an Extraordinary Space
The Milan showcase also puts the spotlight on the evolved design and thoughtful features of groundbreaking LG home appliances, such as the LG InstaView bottom-freezer refrigerator with MoodUP. The impressive new model incorporates an InstaView panel with color-changing LED lighting on its fridge door, and a color-changing MoodUP panel on its freezer door. Users can choose from 438 color combinations for the freezer door and InstaView lighting, giving them considerable scope to customize the fridge’s appearance and transform the atmosphere in the kitchen.
Another lifestyle innovation on show in Milan is the LG Styler ShoeCase. The product allows users to display their favorite sneakers as if they were works of art, thanks to its 360-degree rotating turntable and transparent ‘display case’ panels. The Styler ShoeCase also provides a complete shoe care solution by maintaining the ideal conditions for shoe storage. Visitors can also explore LG’s latest Styler, a steam clothing care solution which blend seamlessly into the visually sumptuous LG x Moooi showroom.
“Our collaboration with Moooi at Milan Design Week presents an extraordinary experience where technology and design meet, and seamlessly merge,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Leveraging the best of technology and design, we will continue to deliver advanced innovations tailored to the needs and tastes of each customer.”
Moooi’s exhibition envisioned by LG is being held during Milan Design Week from April 16-21 at the Salone dei Tessuti, 29 Via S. Gregorio, Milan, Italy.
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By News Reporter
The concept of the ‘home’ has evolved beyond a mere roof over one’s head into a stage for self-expression. The home reflects unique tastes and individual lifestyles, and consumers have become increasingly proactive in curating living spaces that cater to their preferences, whether living alone or in a shared space with their family.
Photo credit: @oh_desk / Model: OLED48C2ENA
Emerging as a critical medium to express personal preferences into living spaces, LG OLED TVs offer an immersive and thrilling entertainment experience within the comfort of one’s home.
An outstanding example of spaces that uniquely reflect personal preferences, gaming rooms have gained significant popularity as esports and gaming have become as a favored form of entertainment. In order to experience full immersion, gamers are eager to create a space to ideally fit with their unique preferences and requirements. The screen plays a pivotal role in enhancing the level of immersion and the quality of visuals, both of which are crucial for delivering a lifelike experience in MMORPGs (massively multiplayer online role-playing game) and console gaming.
LG OLED TVs have been recognized for excellence in the gaming world through vivid colors mesmerizing gamers with dynamic visuals that breathe life into the gaming experience, while also boasting lightning-fast response time for seamless connection and engaging on-screen action. The expansive screens elevate immersion to new heights, whether in the living room, in a gaming space or at a desk. Moreover, LG OLED TVs offer convenient cloud gaming services, including NVDIA GeForce NOW,1 with no downloads or additional hardware needed.
Photo credit: link hidden, please login to view/ Model: OLED42C2KNB
In pursuit of elevating immersion and offering personalized settings, LG has launched LG OLED Flex. Featuring breathtaking OLED picture quality, LG OLED Flex lives up to its name with unprecedented flexibility, pushing the boundaries of traditional fixed screens.
Photo credit: / Model: OLED42LX3QKNA
Whether in dedicated gaming haven or a versatile space where work and leisure coexist, the flexibility of the LG OLED Flex shines through, allowing users to effortlessly switch between a flat screen for work tasks and an optimized curvature for gaming that adapts to the game genre or user’s posture. The screen can adjust to fine-tune the curvature, height and tilt, ensuring an optimized experience in any scenario, be it for entertainment or productivity.
Photo credit: Kang Seok-kyung / Model: OLED42LX3QKNA
The unique design of LG OLED Flex serves as an immersive and three-dimensional entertainment experience, with distracting elements absent from the front. Images of gaming gear shaped on the sides and back, as well as the stand’s shield-handle design give a sleek and strong appearance that elevates gaming to the next level. Dolby Atmos-enabled three-dimensional sound and the X-shaped lighting design add to the dynamic gaming environment.
One user remarked that the LG OLED Flex completed their gaming area, commenting, “Compared to the same amount of gameplay on other screens, LG OLED Flex makes the immersive experience so much richer.”
Photo credit: Kang Seok–kyung / Model: OLD42LX3QKNA
LG OLED TVs and LG OLED Flex have been praised for their stunning picture quality and versatile features that enhance personal entertainment, and also enable users to create their own unique spaces and lifestyles.
Photo credit: @oh_desk / Model: OLED48C2ENA
One user2 shared how they utilize LG OLED TVs for color correction in photography and video editing, highlighting the exceptional color accuracy essential for reviewing work quality. They also mentioned the versatility of the screen, as their family enjoys playing collaborative multiplayer gaming with the multiscreen feature as well as watching TV shows with stunning contrast and vibrant colors.
Photo credit: @oh_desk / Model: OLED48C2ENA
Another user emphasized how LG OLED TV enriches their personal time and hobbies. With its vibrant picture quality and expansive screen, the OLED TV enables them to enjoy complete immersion in their chosen activities. They’ve found that watching their favorite videos on LG OLED TVs during a workout makes exercise easier and more enjoyable. LG OLED has become a part of their daily routine, creating more relaxing moments for meditation or gameplay after a long day of work and taking caring of their children.
Photo credit: @oh_desk / Model: OLED48C2ENA
Delivering unmatched speed and stunning picture quality, LG’s OLED TVs and OLED Flex redefine the limitations of screen capabilities, allowing users to experience another level of versatility and immersion. LG is set to introduce new lifestyles to reimagine spaces and tailor experiences to individual taste, needs and routines.
For more on how the LG HE Design Lab delivers new experiences and enriches your lifestyle with innovative designs, stay tuned to the LG Newsroom.
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1 This service requires sign-up and subscription. Games may need to be purchased separately. Certain games offered by this service may require connection to a gamepad, mouse, keyboard, etc. The service may be discontinued due to circumstances of the companies that provide games. The service is available on LG OLED TV models released after 2020 and may not be available by country. The range of offered services may vary from country to country.
2 The interviewee has received compensation for contributing to the creation of this content.
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By News Reporter
Under the Theme of ‘Upgrade Your Lifestyle with LG’, the Company Showcases How
LG ThinQ and Its Technologies Offer Enhanced Customer Experience
SEOUL, Mar. 14, 2024 — LG Electronics (LG) is set to showcase its cutting-edge home appliances and related core technologies at the Appliance & Electronics World Expo (AWE) 2024, taking place in Shanghai, China, from March 14-17. In collaboration with Jingdong (JD), one of China’s biggest e-commerce companies, LG will present a range of premium home appliances that local consumers can purchase through JD’s online store, and host a live broadcast session on the opening day of the Expo.
Under the theme of ‘Upgrade Your Lifestyle with LG,’ the company is introducing the upgraded home lifestyle made possible by the company’s innovative appliances. The expansive exhibit includes the LG x JD Alliance zone, LG Innovation Tech zone, Upgrade Your Lifestyle zone, as well as the LG ThinQ Home, MoodUP Bridge, Air Solution Lounge and the Laundry Solution & Trendy Kitchen zone.
LG x JD Alliance zone highlights the groundbreaking appliances that will be available on JD, along with the advanced technologies that have helped LG become a major player in the global home appliance market. On day one of AWE, LG and JD will team up for live broadcasts showcasing home solutions, such as the latest WashTower, LG Styler, InstaView refrigerators, air conditioners, 77-inch and 83-inch OLED TVs.
In the Upgrade Your Lifestyle zone, LG will illustrate its harmonious ‘Fix & Max’ concept, with home appliances seamlessly integrated into realistic and stylishly appointed kitchen, study and living room environments. Visitors can also see for themselves how the company’s stunning home appliances realize the vision of making better life at home by curating a residential space with home appliances products, lifestyle screen products and IT products, including the kitchen, living room, home office, dressing room and balcony.
The LG ThinQ Home zone shows off the smart yet elegantly simple home appliance management experience enabled by the revolutionary LG ThinQ UP. Intuitive to use, the latest ThinQ UP platform makes it easier to control and manage appliances, whether it is turning appliances on and off or selecting one of the many specialized cycles available on the company’s intelligent appliances.
With its vibrant, dynamic colors, the MoodUP Bridge is sure to attract the attention of visitors to LG’s booth at AWE 2024. First introduced in 2023, LG refrigerators with MoodUP feature color-changeable LED door panels that can be managed using the LG ThinQ app.
Moving into the Seamless Air Solution Lounge, visitors can experience the full lineup of LG’s air care appliances including the PuriCare AeroTower, AeroFurniture and LG PuriCare Objet Collection HydroTower.
The LG Innovation Tech zone introducing Artificial Intelligence Direct Drive (AI DD) technology focuses on LG’s washers and dryers equipped with the latest Direct Drive Motor tech. Intelligently caring for users’ laundry, the AI DD senses the weight and fabric softness of each load and the types of fabrics being washed, then automatically determines the ideal cycle for enhanced cleansing performance and protection of your garments.* Meanwhile, visitors can see the history of LG Styler, as well as the improved clothing care solutions of new LG Styler.
The Laundry Solution & Trendy Kitchen zone is where visitors can find LG’s smart integrated clothing care solutions and high-performance kitchen appliances. Displayed in the Laundry Solution zone, visitors can see LG’s smart clothing care solution from washer, dryer, clothing care solution and ironing. The Trendy Kitchen zone features various lineup of InstaView refrigerators with understated, décor-friendly finishes, including Essence White and Matte Black.
Visitors can continue their tour of the company’s booth in the LG Objet Collection zone, which presents the unique and captivating aesthetics of the LG Objet Collection lineup.
To target young customers, the company set up unique zones where visitors could fully experience LG products in person. The IT Gaming Zone offered visitors the chance to play actual games on LG UltraGear OLED gaming monitors and LG gram Pro laptops. And, catching the eyes of younger visitors, the Camping & Relaxation Zone was an interactive outdoor life space featuring products, including the LG StanbyMe Go and LG CineBeam Q, which are being launched in China for the first time. Also, LG MAGNIT, a 163-inch Micro LED, not only captivates visitors with its high-quality image but also offers customizable large-scale screens to meet the needs of B2B customers.
“We are excited to introduce Chinese customers to an upgraded lifestyle with our innovative home appliances and technologies at AWE 2024,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG will continue to deliver smart life solutions capable of accommodating the unique tastes, preferences and needs of each and every customer.”
Visitors to AWE 2024 can explore the full portfolio of lifestyle-enhancing LG home appliances at the company’s booth (#1C51, W1 Hall, Shanghai New International Expo Center).
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* Tested by Intertek on comparing the results of AI Wash cycle to Cotton cycle with 3kg of load in LG washer model F4Y7RYW0W. AI sensing is not activated when the Steam option is selected. Results may differ depending on load composition and environmental factors.
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