-
Similar Topics
-
By News Reporter
LGEDV Emerges as Strategic R&D Hub, Expanding Research Portfolio
to Automotive Components, webOS and Home Appliances
SEOUL, Nov. 5, 2024 — LG Electronics (LG) is strengthening its research and development (R&D) capabilities in Vietnam, expanding its local research program into areas including vehicle components, the webOS platform and home appliances.
This year, LG’s Vietnamese R&D subsidiary, LG Electronics Development Vietnam (LGEDV), has integrated living, kitchen and air solutions – all considered core products – into its software development and verification portfolio.
LG established its local R&D network in Vietnam in 2016 with the opening of the R&D Center in Hanoi. Growing its on-the-ground capabilities, the company set up two additional R&D branch offices in Haiphong and Da Nang in 2020. Last year, LG reorganized its Vietnamese research structure, bringing the VS R&D Center under the auspices of LGEDV, which has now become one of the company’s key research institutes in Southeast Asia.
LGEDV primarily focuses on software development and verification for LG’s In-Vehicle Infotainment (IVI) systems, which are central to the company’s strong performance in the B2B mobility solutions sector. The IVI business, which covers telematics, Audio Video Navigation (AVN) and clusters, accounts for more than 50 percent of all revenue generated by LG’s vehicle component solutions business. In addition to IVI systems, LGEDV has been involved in the development of the webOS platform since 2022, and has expanded its scope to include home appliances this year.
LG is continuously strengthening its R&D competencies in Vietnam through various recruitment and talent development initiatives, including in-house training programs led by experts from LG headquarters. The company has successfully attracted and nurtured talented individuals from Vietnam’s young, well-educated population.
Vietnam’s highly-skilled R&D workforce continues to grow, supported by the government’s aggressive R&D talent development strategies, which center on the cultivation of ICT talent at Hanoi National University. According to Vietnam’s General Statistics Office, the country’s population exceeded 100 million last year, with people under the age of 40 accounting for approximately 60 percent of the total populace.
Indicative of the caliber of Vietnam-educated developers, five out of ten coding experts selected by LG last year were from LGEDV. Huynh Tan Y, a researcher with LGEDV, won the LG Coding Competition at the LG Software Developer Conference (SDC) 2023, which involved around 100 developers from all across the LG Group.
LGEDV currently employs around 1,100 research staff, with plans to increase this figure to over 1,200 by the end of the year. A testament to LG’s effectiveness in the area of R&D recruitment and talent development, the company’s rapidly-growing Vietnamese R&D workforce numbered only 200 as recently as 2019.
LG is building a global system of close R&D cooperation, with Korea at its center, and aims to further strengthen its capabilities in product development and technology research.
The company maintains research institutes and development teams under each of its business units, with the CTO division developing core technologies from a mid to long-term perspective. In Korea, LG has R&D arms in Seocho, Yangjae, Gasan, Incheon, Changwon and Magok, while internationally, it operates 22 research institutes spanning North America, Europe, Japan, India and Vietnam. These institutes focus on global R&D activities and business responses geared toward identifying future growth engines.
Along with world-class R&D centers, LG’s Vietnam operations encompass manufacturing facilities in Haiphong, producing washing machines, refrigerators, vacuum cleaners and IVI products, as well as a sales subsidiary in Hanoi.
# # #
link hidden, please login to view -
By News Reporter
LG Objet Collection epitomizes artful home appliances that seamlessly complement any space. And since beauty is not just on the outside, each appliance boasts innovative technology and leverages the LG ThinQ platform to ensure a smarter home that prioritizes convenience.
To help consumers realize their dream homes – spaces that embody convenience and evoke positive emotions – LG Vietnam teamed up with AKA, a leading interior design brand that has propriety rights of over 30 famous furniture brands. Together, they crafted inspiring living space concepts showcased in BoConcept showrooms, a luxurious furniture design brand exclusively distributed by AKA. Here, the latest appliances and devices from the LG Objet Collection were prominently displayed, curating harmonious spaces that reflect unique tastes and styles.
The living room was transformed into an art exhibition with LG OLED Posé TV. The product’s luxurious design, characterized by soft, rounded lines and a beige fabric finish, inspires a warmer, more intimate atmosphere. The Posé minimizes visual clutter by concealing cables and accessories behind its cover, while cleverly routing the power cord along the base.
The kitchen was elevated with the LG Objet InstaView refrigerator and LG Quadwash TrueSteam dishwasher, which feature elegant designs and advanced technologies to bring aesthetics and convenience to the heart of every home.
In the bedroom, the LG PuriCare360 Alpha PET air purifier became an indispensable element by quietly cleaning the air, ensuring the best night’s sleep. Its unique two-tiered cylindrical design added a stylish touch that accentuated the relaxing ambiance of the room. The stylish LG Stanby ME smart screen, with various customization options and effortless portability, was another popular choice for family homes.
Another design marvel for the home was the LG Objet Styler, which boasts a modern design with minimalist square edges, resembling a small wardrobe. To ensure it blends effortlessly into any interior, its screen can be hidden away and only appears when touched by the user. Meanwhile, the LG WashTower introduced a “new breeze” to laundry spaces with its stacked washer and dryer design, utilizing a single control panel for optimal cleaning while saving valuable space.
Beyond its pioneering and creative designs, the LG Objet Collection integrates LG’s leading technologies, allowing customers to enjoy a daily paradise of convenience. Each product in the high-end collection connects seamlessly to the LG ThinQ app, empowering users to control their devices via smartphone, ensuring spaces are always tailored to their preferences.
Interior design experts note that the subtle yet elegant colors of beige, black and green not only allow the LG Objet Collection harmonize with a wide array of design styles but also add a touch of refinement and coziness to living spaces. These colors contrast beautifully with natural elements like stone, wood and tiles, enhancing the overall depth of the décor.
With today’s customers expecting new products to do more with less, the experience space also showcased LG PuriCare Aero Furniture, featuring a unique design that resembles a modern coffee table. Complete with a control panel and a wireless charging pad for smart devices, its cylindrical base purifies the air while maintaining a sleek aesthetic.
This collaboration between LG and AKA exemplifies the ideal home for modern consumers, merging aesthetically pleasing designs with life-enriching functionality. It reflects LG’s long-standing commitment to enhancing the overall user experience while promoting easier interactions with their products.
Contributed by LG Vietnam
# # #
link hidden, please login to view -
By News Reporter
In its mission to share the message of Life’s Good, LG
link hidden, please login to view earlier this year to infuse more positivity into the social media experience.
To further ignite optimism worldwide, LG Vietnam officially titled “An Optimism Universe.” The video features Phương Mỹ Chi, a famous Vietnamese singer and an ambassador for LG Vietnam’s local campaign.
The song is a reimagined version of “A Universe with You (Vu Tru Co Anh),” Phương Mỹ Chi’s hit track which captivated the country’s youth on social media. Now, as the sound of LG Vietnam’s latest campaign, “Power of Z – Spread out the Optimism,” HIT music producer DTAP has remixed the melody with trendy and upbeat elements while retaining the original’s distinctive Vietnamese traditional folk elements. With relatable and meaningful lyrics, the song encourages Vietnamese youth to live in the moment and enjoy every aspect of their lives.
The music video takes viewers on a journey across iconic landmarks of major Vietnamese cities, inspiring the younger generation to explore everything the country has to offer. Vibrant red hues and dynamic motion graphics jump across the screen for a visually stimulating experience that encourages viewers to join hands in creating a better future from the simple joys of life. In the video, LG Vietnam’s Gen Z ambassador also extends an invitation to tour , a unique space where visitors can experience LG’s most innovative technology through exciting activities.
“An Optimism Universe” delighted listeners from the moment of release, reaching an impressive 1 million views on YouTube within just 24 hours. The momentum continued, culminating in a total of 18 million views across all platforms in a mere 10 days.
This theme song debuted at the Uni-tour of Saigon University in Ho Chi Minh City and the National Economics University in Hanoi, where approximately 3,000 students were met with a fun-filled playground of colorful experience zones organized by LG Vietnam.
The first space, the Optimism Melody zone, presented students with the opportunity to express themselves through karaoke, enhanced by hands-on experiences with the LG StanbyME and StanbyME GO.
Nearby, the Optimistic Hints of Tarots zone invited students to discover a unique, positive message revealed with a touch on the LG StanbyME screen.
Students could share their event experience at the Capture Optimistic Moments zone to receive an optimistic framed photo, while the exhibition space at the Wall of Optimism zone showcased the students’ creative ideas to spread optimism to their friends, relatives and the community.
In an effort to expand the reach of the Life’s Good brand mission, LG Vietnam also aimed to make a tangible difference in the community with practical support. Enriching cultural life and improving education in rural areas, the company joined hands with the Green Summer 2024 Campaign, an annual event organized by the Vietnam Student Association. Launched in 1997, the campaign provides students with leadership opportunities in social initiatives, including building roads, bridges and charity houses, as well as participating in educational programs to eliminate illiteracy and improve digital competency.
LG Vietnam donated 27 LG TVs to the Green Summer campaign this year, nine of which were specifically designated for a community housing project in Dak Nong province. The remaining 18 LG TVs were given to remote schools to provide better teaching and learning conditions for both teachers and students.
Vietnam’s “Power of Z – Spread out the Optimism” campaign reaffirms LG’s commitment to connecting with the younger generation and encouraging young people to approach life with an optimistic attitude, create a positive impact on the community and contribute to a better future for all.
To spread the message to a wider audience, people can also share positive moments from their daily lives as part of LG Vietnam’s social media challenge with the hashtags #LifesGood, #TíchCựcLanToả and #NụCườiLanXa.
Additionally, LG employees participated in a for the campaign, contributing to a greener learning environment for students.
LG actively promotes activities and initiatives that create a better life for Vietnamese people through the power of Life’s Good. Through this local campaign, LG Vietnam hopes to spread more joy and happiness, inspiring a brighter future for all.
Contributed by LG Vietnam
# # #
-
By News Reporter
Partnership to Enhance Company’s High-performance Heat Pump Solutions for Cold Climates,
Lay Groundwork for the Development of Next-generation Technologies
SEOUL, Sep. 3, 2024 — LG Electronics (LG) is completing its global R&D triangle with the establishment of the Chinese Consortium for Advanced Heat Pump Research (CCAHR) in Harbin. The consortium, which joins existing LG-led initiatives in North America and Europe, will develop next-generation core technologies for heating, ventilation and air conditioning (HVAC) solutions capable of providing strong, dependable performance in extreme cold conditions.
To mark the official launch of CCAHR, LG held a signing ceremony on August 31 (local time) at Harbin Institute of Technology in Harbin, China. Prominent members of the consortium include the Harbin Institute of Technology (HIT), Shanghai Jiao Tong University (SJTU) and Xi’an Jiao Tong University (XJTU), all of which are actively researching HVAC technologies and systems designed for cold climates. The consortium will operate new research facilities in Harbin and Mohe City to develop strong and reliable HVAC solutions, helping LG to deliver products customized to local needs, and strengthen its presence in the Chinese market.
Harbin, known for its harsh winter conditions, and Mohe, where temperatures can drop to below minus 50 degrees Celsius, provide ideal settings for advancing LG’s research into heat pump technologies that can maintain high efficiency in severely cold climates. CCHAR will conduct tests on the company’s HVAC solutions, including residential air conditioners, at two facilities: a university-owned building at the Harbin Institute of Technology campus, and a residential site in Mohe. The consortium will gather comprehensive operational data to improve the heating performance, energy efficiency and overall reliability of LG’s HVAC products.
CCAHR is a significant addition to LG’s growing international program of heat pump R&D collaboration, complementing LG-led consortiums established in Korea and the U.S. last November, and in Europe this June. With its trio of consortiums, LG has built a robust R&D infrastructure spanning North America, Europe and Asia, and will be able to develop technologies suited to the unique demands of each region’s climatic and housing conditions. The R&D triangle will play a major role in further solidifying the company’s global leadership in HVAC technology.
Moreover, during a recent CEO-led
link hidden, please login to view, LG outlined four key strategies for business portfolio innovation, including the acceleration of its B2B capabilities – particularly in the area of HVAC. By leveraging its advanced inverter, heat pump and chiller technologies, LG aims to lead the market in high-efficiency HVAC solutions, while actively targeting the growing demand for cooling systems, especially in AI data centers. Additionally, in key markets, LG’s HVAC business is establishing a locally self-sufficient operation system encompassing the in-house production of core components and the creation of production bases optimized for regional supply. This system, which covers everything from R&D to sales and maintenance, greatly enhances LG’s B2B capabilities and is expected to support meaningful long-term growth.
“We are committed to developing next-generation heat pump technologies tailored to diverse climates,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “Through our R&D initiatives, we will strengthen our ability to provide differentiated solutions for each region, and reinforce our product and technology leadership in the global HVAC market.”
# # #
-
By News Reporter
With art’s innate ability to inspire and transform our perceptions on life, LG has long championed its intersection with the most cutting-edge technology. This commitment led to the launch of the LG OLED ART project, which showcases vibrant digital canvases that celebrate the beauty of art through millions of self-illuminating pixels. This initiative has already recreated several masterpieces from world-renowned artists and fostered collaborations with some of the most distinctive contemporary artists on Earth.
In line with this initiative, LG Vietnam recently kicked off ‘The Future Becomes Now’ digital art exhibition on the first floor of Lotte Mall West Lake. This exhibition plunges visitors into the latest OLED masterpieces, highlighting a decade-long commitment to pioneering OLED technology.
To curate one of the most interactive and multi-sensory art experiences the nation has ever seen, LG Vietnam collaborated with the skilled Vietnamese visual artists of Fustic Studio. The result is an immersive art gallery experience that guides visitors on a journey through the interconnectedness of all things, from the harmonious cycles of nature to the universe and technology.
The artworks on display are being showcased on a massive canvas comprised of six expansive LG OLED TVs. Visitors can even add to each artwork’s beauty through interactive hand gestures inspired by LG OLED evo M4’s revolutionary Zero Connect technology. With cameras in front of the TV and a system behind tracking visitors’ movements, guests can create and interact with the artwork on the screen.
One of the exhibition’s focal points is its multi-sensory experience space, which reflects a contemporary trend in art viewing that seamlessly integrates sound, materials and light. Visitors can fully immerse themselves in a futuristic vision where technology and digital data harmonize with nature and the universe. Fustic Studio drew much of its inspiration from LG’s dedication to pushing technological boundaries and enriching user experiences, particularly through the breathtaking beauty of LG’s OLED masterpieces.
The exhibition also gives visitors the opportunity to explore the company’s newest OLED TVs, which come with comprehensive upgrades designed to meet consumers’ entertainment needs by excelling in four key areas: freedom, intelligence, immersion and style.
In the “Beyond Freedom” zone, visitors can experience the world’s first wireless 4K 144Hz OLED TV, the LG OLED evo M4. This model uses the Zero Connect Box to eliminate clutter from wires and peripheral devices, giving home designers the freedom to install their TV wherever they choose. LG has also enhanced the user experience by applying the latest α (Alpha) 11 AI processor to its new OLED evo M4 and G4 series, enabling them to go “Beyond Intelligence.” This upgrade delivers four times faster AI performance, 70 percent enhanced graphics performance and 30 percent faster processing speeds compared to the previous generation.
In addition, the 2024 LG OLED TV lineup promises to take users “Beyond Immersion” with screen sizes ranging from 48 to 83 inches. Even LG’s largest OLED TVs retain that trademark ultra-thin design, exuding luxury and making any living space sleeker and more stylish. The exhibition also introduced products that go “Beyond Style,” including the new LG Object Posé and LG StanbyME with various improvements. Among them, the newest Posé model uses a new OLED evo display as well as the latest Alpha 9 AI Gen 7 processor.
The LG X Fustic Studio art exhibition highlights the close relationship between art and technology through truly inspiring works. Stay tuned to
link hidden, please login to view to discover more initiatives that showcase LG’s latest innovations in uniquely captivating ways. Contributed by LG Vietnam
# # #
-
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.