A Vision for the Future Smart Home: LG ThinQ at the Connectivity Standards Alliance Conference
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By News Reporter
Company Enhances Smart Home Connectivity With Open API
SEOUL, Dec. 17, 2024 — LG Electronics (LG) has fully opened the Application Programming Interface (API) of its smart home platform, LG ThinQ, enabling developers to easily create smart spaces with LG appliances.
Recently, LG launched the LG Smart Solution API Developer website (
link hidden, please login to view) to officially open up the LG ThinQ API. An API acts as a digital connector that allows different software to exchange functions seamlessly. Developers can utilize the open API to integrate various features from LG AI appliances into their programs or systems, enhancing their services. The LG ThinQ API is divided into two categories: the ThinQ API for individual users and the ThinQ Business API for corporate partners. The ThinQ API allows for remote control of LG devices installed in homes or buildings and facilitates integration with various platforms.
For individual users, the ThinQ API supports the control and monitoring of AI appliances registered in the LG ThinQ app from various smart home platforms. By utilizing the ThinQ API, anyone can easily create a customized smart home that fits their lifestyle. For example, users of the global smart home platform Home Assistant can now connect and control 26 types of LG AI appliances, including refrigerators and washing machines, within their existing smart home environment. Home Assistant is a community-based open platform with about one million users worldwide who collaboratively develop various smart home functions such as device automation and feature expansion.
For enterprises, the ThinQ Business API supports partners operating office or residential buildings in integrating and managing various LG products, from appliances to commercial equipment like HVAC and signage, with their existing apps. For instance, large residential buildings can integrate LG appliances with their existing management apps for more convenient use. Residents can reserve the use of LG washers and dryers in common areas through the building management app, or administrators can detect abnormal conditions in the building using LG’s temperature and humidity sensors and quickly respond to issues through alert functions.
Meanwhile, LG has accelerated the integration of external products and services into the LG ThinQ platform by acquiring the smart home platform company Athom, known for its extensive IoT device connectivity. Athom’s smart home hub Homey currently connects over 50,000 types of appliances and IoT devices, and the Athom app store features around 1,000 apps that connect and control products and services from global brands like Philips and Aqara. LG plans to integrate Athom’s extensive open ecosystem and IoT device connectivity into the AI home hub LG ThinQ On, aiming to realize an AI home where generative AI better understands customers and provides optimal space solutions.
“With the official launch of ThinQ AI, we aim to deepen engagement with open-source community smart home power users in the open-source community and broaden our collaboration with B2B partners. This initiative will bolster our efforts to create smart home ecosystems powered by LG appliances, enhancing customer experiences across multiple touchpoints,” said Kim Kun-woo, vice president of LG’s Home Appliance Solution Company.
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* The main image is demonstrating potential use of the LG ThinQ API. Actual use may vary.
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By News Reporter
Discover a World of Art on LG Smart TVs With Artlume’s Rich Collection of
15,000 Artworks, From Iconic Classics to Unique AI Creations
SEOUL, Nov. 28, 2024 — LG Electronics (LG) has announced a new partnership with Artlume, a pioneering digital art and AI platform, to bring inspiring art experiences to the comfort of home through LG Smart TVs. LG TV owners will be the first to enjoy this extensive catalogue on the big screen. With a shared vision to make art accessible at scale, this new collaboration transforms over 200 million LG Smart TVs worldwide into virtual art galleries, offering a broad selection of artworks that enrich the ambiance of living spaces.
Available globally on LG TVs running webOS 6.0 (2020 TV models) and above, Artlume’s expansive collection includes classic masterpieces, contemporary photography, AI art and works from renowned institutions like the National Portrait Gallery in London and the Ashmolean Museum. With over 15,000 artworks available to explore and stream, users can curate personalized playlists via the mobile app to display their favorite art on their LG Smart TVs.
Artlume’s user-friendly features allow instant changes to displayed artworks for enhanced creative control. The platform also integrates AI art generation, empowering users to create and publish unique art with simple word prompts, which can then be proudly shared through the screen.
“LG is the perfect partner for us, aligned with our goal to bring love, beauty and passion to people’s lives through the universal language of art,” said Patrick Ashworth, founder & CEO of Artlume. “We are committed to leaving a profound positive impact on humanity by educating future generations, supporting mental health through the beauty of art, and sharing museum art with the world.”
“LG is dedicated to transforming how people experience art,” said Chris Jo, senior vice president of platform business at LG Media Entertainment Solution Company. “Through this partnership with Artlume, we are bringing a wide array of incredible art to LG Smart TVs, enriching living spaces.”
As LG expands its collaborations with leading partners in the arts segment, users are invited to explore a diverse range of artistic expressions from around the globe, all from the comfort of home.
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By News Reporter
As digital transformation reshapes daily life, large public venues are evolving into hubs of digital interaction, becoming smarter and more connected to offer experiences beyond traditional entertainment. By integrating advanced digital signage and technologies, modern arenas showcase the potential of smart infrastructure in elevating visitor experiences. LG’s state-of-the-art LED signage at Nokia Arena serves as a prime example of how technology can enhance both the functionality and allure of public spaces.
On October 10, 2024, the World Smart Sustainable Cities Organization (WeGo) and the Seoul Metropolitan Government hosted the 2024 Seoul Smart City Prize Ceremony in Seoul, Korea. This event aimed to promote smart city models that prioritize human well-being alongside technological progress. LG and Nokia Arena received the Seoul Smart City Prize in the Human-CentriCity category for their implementation of cutting-edge digital solutions at the venue in Finland, demonstrating the company’s dedication to enriching event experiences with innovative technology.
A landmark of Tampere, Finland, Nokia Arena is a multi-leisure complex featuring a massive state-of-the-art sports arena that accommodates up to 15,000 spectators, alongside tourism facilities such as hotels, restaurants and casinos.
Throughout Nokia Arena, LG’s LED signage solutions cover a total of 1,245 square-meters, comprising 456 monitor signage units that seamlessly integrate into the venue, significantly enhancing the fan experience. LG has partnered with various developers to bring its smart technologies to life, focusing on promoting digital inclusion. This includes a range of LG digital signage solutions, including video walls, Transparent OLED Signage and commercial TVs tailored for retail spaces and guest rooms.
Upon arrival, visitors are greeted by a massive 180-square-meter LED cube that immerses audiences in stunning visuals, featuring curved round edges that offer a vibrant viewing experience from any angle. A 550-meter Outdoor Ribbon Board LED display surrounds the seating area, adding dynamic motion to the stadium atmosphere. In addition, LG Ultra Stretch signage further enhances the experience by providing helpful information, such as digital advertisements and path guidance
As the demand for digital signage grows across various sectors, LG’s innovative LED signage solutions are transforming how businesses connect with their audiences in complex leisure spaces, including stadiums, shopping malls and restaurants. With a human-centered approach, LG is set to lead the future of display technology by delivering intuitive, user-friendly solutions that elevate the overall user experience.
To learn more about how LG LED displays are revolutionizing the customer experience around the world, visit
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By News Reporter
Strategic Restructuring to Enhance Synergy and Drive Growth in Key Business Areas
SEOUL, Nov. 21, 2024 — LG Electronics (LG) today announced a series of organizational changes and executive appointments following the approval of its board of directors. This restructuring aims to accelerate the company’s mid- to long-term strategy, “Future Vision 2030,” by enhancing inter-organizational synergy and innovating its business portfolio.
The restructuring focuses on regrouping LG’s business operation units* to maximize the potential of existing businesses, strengthen platform-based service operations, accelerate B2B initiatives and secure new growth engines in promising sectors. These changes are designed to enhance efficiency through the strategic selection and concentration of capabilities, thereby creating greater synergy between businesses and bolstering future competitiveness.
To spearhead this transformation, LG has appointed skilled individuals with exceptional expertise, emphasizing the enhancement of the company’s long-term competitiveness through the development of high-performing organizations.
Key Changes in Business Structure
A new Company will be established to bolster the growth of the heating, ventilation and air conditioning (HVAC) business, a crucial component of LG’s B2B acceleration strategy. The Overseas Sales & Marketing Company will now function as the overseas B2B control tower. Additionally, display-based operations – including TVs, monitors and signage – will be integrated to foster synergies and expand platform-based service businesses. New growth engines will be strategically relocated to Companies with greater business relevance, ensuring more stable support and creating synergies across business areas.
All four Companies will now incorporate “Solution” in their names, reflecting LG’s evolution into a Smart Life Solution provider that connects and enhances customer experiences across various environments, including homes, commercial spaces, mobility and virtual platforms.
Restructuring of Companies
LG has restructured its four Companies into the Home Appliance Solution (HS) Company, the Media Entertainment Solution (MS) Company, the Vehicle Solution (VS) Company and the Eco Solution (ES) Company. This reorganization redefines their roles and identities within LG.
The H&A Company will be renamed HS Company to align with its vision of “Zero Labor Home, Makes Quality Time.” To support this vision, LG will move the Platform Business Center – responsible for the planning, development and operation of LG ThinQ – directly under HS Company. This strategic realignment aims to establish HS Company as a leader in AI solutions across diverse spaces, including homes, commercial areas and vehicles, effectively addressing customer needs outside traditional home settings. Furthermore, HS Company will incorporate the Robot Business Division from the BS Company to integrate core robot technologies into its home robot solutions. Lyu Jae-cheol will continue to lead HS Company.
The HE Company will change its name to MS Company to align with its goal of becoming a media and entertainment platform powerhouse. It will integrate the Information Display business and Information Technology business from the BS Company with its TV business to create synergies in hardware and platform operations. Park Hyoung-sei will continue to lead the MS Company, driving its transformation into a media and entertainment platform.
The MS Company will accelerate the expansion of platform-based service business areas by broadening the application of webOS, which was primarily used in smart TVs, to monitors, signage and in-vehicle infotainment systems. webOS will evolve into an integrated content and services platform for both indoor and outdoor use, enhancing competitiveness through synergy and improved business structure.
The VS Company will clarify its role by changing its name from Vehicle component Solutions Company to Vehicle Solution Company, emphasizing its commitment to providing innovative solutions across the entire automotive ecosystem. Eun Seok-hyun will continue to lead the company.
The ES Company has been newly established. The HVAC business, previously part of the H&A Company and a significant contributor to LG’s B2B growth, will now operate as a standalone entity under the ES Company. Lee Jae-sung, the current head of the Air Solution Business Division, will lead the ES Company, ensuring continuity in the HVAC business and maintaining its strategic direction.
Given the project-based nature of the HVAC business and the specific characteristics of the market and its customers, LG has determined that operating it as an independent Company will maximize future competitiveness and growth potential. With the establishment of the ES Company, LG aims to position itself as a global leader in comprehensive air solutions.
Additionally, the ES Company will assume responsibility for the electric vehicle charging business from the BS Company and play a pivotal role in driving B2B growth within the clean tech sector, one of LG’s key future growth engines.
Meanwhile, to enhance the competitiveness of overseas B2B operations, LG will establish the B2B Business Capability Enhancement Division under the Overseas Sales & Marketing Company.
The Chief Strategy Office (CSO), acting as LG’s future strategy control tower, will also oversee AI acceleration and respond to global AI developments. The Chief Digital Office, previously responsible for digital transformation, will be reorganized into the DX Center and transferred directly under the CSO. The DX Center will focus on driving business performance through generative AI technologies and will be led by Cho Jung-bum.
The executive appointments emphasize the selection of diverse talents with proven expertise in sales, services and R&D. Jung Pil-won, currently leading the TV Overseas Sales & Marketing Group, has been appointed as the MEA Region Representative, recognizing his extensive experience in overseas sales management and his deep understanding of the Middle Eastern and African markets. Additionally, Kim Jung-ho, Kim Yoo-seon and Choi Jung-won, who head the subsidiaries in Saudi Arabia, Poland and Malaysia respectively, have been promoted to executive positions in acknowledgment of their significant contributions to business growth.
All appointments are effective December 1, with promotions taking effect on January 1.
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* LG’s major business operation units are called “Companies.”
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By Alex
Samsung has made fridges with touchscreens before. LG has made fridges with doors that turn transparent to show you the inside. This year at CES 2018, those two ideas are finally merging into one with LG’s new InstaView ThinQ smart refrigerator, which features a 29-inch touchscreen that becomes transparent if users knock on it twice.
LG actually tried this two years ago, with a version called the Smart InstaView Door-in-Door that ran a full version of Windows 10, but it’s not clear that the company ever shipped the Windows version.
This version uses the touchscreen to manage your food using LG’s webOS software and Amazon’s Alexa, which will let you tag food with virtual stickers and expiration dates and get automatic reminders when things are running low or about to go bad. There’s also a wide-angle panoramic camera on the inside of the fridge that will let you remotely view your fridge while you’re out and about to check and see if you’re actually out of milk or not.
Unfortunately, the only image that LG has shared showing the fridge is a low-resolution shot on its YouTube page banner, but it seems that you’ll be able to still use the screen while it’s translucent, allowing you to tag food directly in a vaguely augmented reality-esque move.
LG is also touting how all of its ThinQ kitchen gadgets can talk to each other to make kitchen tasks easier. So your ThinQ fridge can talk to your EasyClean oven, which will help you cook food through step-by-step instructions from the recipe app from your fridge. Then, your EasyClean oven can notify your QuadWash dishwasher about the kind of meal you cooked, so it can more efficiently select a wash cycle for that dish. Of course, all this requires spending thousands of dollars replacing every appliance in your kitchen (and if this all works as well as LG claims it does), but it’s still an intriguing vision of a Jetsons-like future utopia.
No price or release date for the InstaView ThinQ refrigerator or any of LG’s other new appliances have yet been announced.
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