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By News Reporter
Connected Health, Metaverse, Energizing Mobility Stand Out for New Business
Exploration; $2 Million in LG Funding to Accelerate Business Development
SANTA CLARA, Calif., June 20, 2022 — LG Electronics’ North American Innovation Center (LG NOVA) has announced the “
link hidden, please login to view” startups advancing to the next stage of its Mission for the Future global challenge competition. These top contenders were awarded $100,000 each, $2 million total for 20 proof of concept projects. As they proceed forward, the startups will be working on a business model with LG NOVA counterparts to create a business framework.
“Over the last few months, our work with the First 50 startups has helped us continue to refine our vision for the future as we look at new areas of growth for LG,” said LG Electronics Senior Vice President for Innovation Dr. Sokwoo Rhee, head of LG NOVA. “We’re inspired by all of those who have participated to date with groundbreaking, thoughtful tech innovations to drive and contribute to our collaborative community and guiding principle of ‘outside-in’ innovation. With this announcement, we’re sharing the results of our ongoing work in engaging with the startup and entrepreneur community to create impactful technologies that will lead society into the future.”
Among the startups selected are strong businesses across the Connected Health, Metaverse, and Energizing Mobility sectors that are creating new solutions with the potential to transform markets and industries.
Moving forward to the next phase in the areas of Smart Lifestyles and Innovation for Impact are , a healthcare-related company exploring the area of gut and genetic microbiome; , an AI for the smarter home designed to support activities of daily living for caregivers and families; and , a smart kitchen assistant that offers recipes to cook based on ingredients from your groceries receipts. These three companies represent different aspects of people’s changing priorities on simplifying life and living better with personalized services that will aid in nourishment and help complete daily tasks more efficiently.
In the Connected Health space, the epicenter of innovation is shifting to patient-focused care and wellness, quickened by the pace of new technology adoption in healthcare over the past two years. The startups selected in this area reflect this transition and the potential future services created as people change their perspective on new technology-based care and desire greater control over their health and the health services they receive. The startups singled out by LG NOVA in Connected Health offer innovative technology-based services through AI and the Metaverse, paired with data and services platforms centered around patient care, regardless of the setting.
With the focus on developing an advanced technology platform for providing services, , and have been selected to move to the next phase of NOVA’s challenge. Leveraging AI to provide greater information to patients and providers for better health services, MayaMD is a conversational digital human-AI health assistant. LifeNome is a precision and biological personalized enterprise health platform powered by genomics and AI. Mindset Medical is a camera sensor-based technology platform that can take health and biological readings through your personal device for medical diagnosis by doctors remotely. Expanding upon a platform for patient services, , an employer-sponsored financial wellness platform, gives employees a smarter way to pay for healthcare via on-demand access to funds to pay their out-of-pocket expenses over time at zero interest and zero fees.
, and offer effective alternatives to health and wellness services for patients, through the capabilities of an XR/VR/AR environment. XRHealth is a virtual treatment room that provides patient care and rehabilitation through VR/AR paired with clinicians and real-time data analytics. TRIPP is an XR wellness platform pioneering innovative health and wellness technologies that deepen connection to self through fully immersive alternate realities. NeuroTrainer improves focus and performance with virtual reality brain training.
In the Metaverse space, LG is pursuing a variety of applications with the intent to drive broader adoption of new immersive, interactive technologies and create greater business opportunities. The LG NOVA team’s choice of startups in this category include , and . iQ3Connect provides immersive 3D workspace technology and a no-code platform to enable distributed teams to cost-effectively work, collaborate and train from anywhere, on any AR, VR or 2D device. Snickerdoodle Labs is building a privacy-first, agnostic data-sharing layer where individuals own their data and the value it generates. YBVR brings live events to fans with the technology to quickly turn streaming live video content into new level of fan engagement through immersive viewing experiences.
Lastly, LG’s Energizing Mobility category focuses on the electric mobility sector and EV charging infrastructure ecosystem, which are paramount to achieving a more sustainable future. The selected companies in this category provide a broad range of actionable solutions to increase the feasibility of adoption across the consumer and business markets. offers an affordable and convenient way for electric vehicle owners to charge their EVs without a direct-access charger at home or on the road. provides an EV charging and energy management software platform that enables players in the hospitality industry to offer a disruptive business model of EV charging-as-a-service.
uses innovative AI and blockchain-based DERMS and transactive energy software platforms to enable power optimization across smart cities, smart homes and e-mobility. ’s 3D audio technology improves speech recognition accuracy in challenging soundscapes, transforming voice UI from cloud-dependent experience to a secure real-time and customizable user experience in any environment. has a unique approach to driverless technology and light electric vehicles that introduces a more efficient way to move goods and people.
Chosen from a group of more than 1,300 applicants, the Selected 20 will continue in the process to develop their ideas at the incubation and pilot level, while working closely with LG NOVA’s team of innovation and entrepreneurial experts over the next couple of months—with the goal of being chosen as a Mission for the Future challenge “Top 10” finalist. To be named in August 2022, the Top 10 will have the opportunity to build their business in collaboration with LG on an accelerated path to success, with full access to LG expertise, mentorship, and from and investments from LG.
Since its official launch in August 2021, the challenge has invited innovators and entrepreneurs to submit their business ideas, technologies and concepts that look to advance people, communities and the planet. The initial “First 50” startups selected through the challenge program received access to basic business infrastructural support and networking after demonstrating exceptional proof-of-concept within emerging industries, as well as the potential for a successful partnership within the wider LG business.
Mission for the Future is an annual challenge program that seeks out great ideas, concepts and businesses that will help improve the quality of life in the future. The goal of the challenge is to bring outside-in innovation to LG. In addition to the selected company prizes, the finalists can qualify for resources and investments from an allotted $20 million for new business development and the opportunity to work with LG NOVA’s Incubation team to scale their business.
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By News Reporter
New 4K Ultra Short Throw Model Delivers Immersive Cinematic Experiences
with Sharp, Vibrant Images and Boasts Stylish, Modern Design
SEOUL, May 20, 2022 — LG Electronics (LG) is expanding its premium CineBeam 4K laser projector lineup with the remarkable, new Ultra Short Throw (UST) laser projector (model HU915QE), the follow up to the HU715Q released earlier this year. Designed with serious movie lovers in mind, LG’s latest flagship home cinema solution can produce a stunningly sharp 90-inch image when placed just 5.6 centimeters from the wall or a massive 120-inch picture at a distance of only 18.3 centimeters.1
Thanks to the HU915QE’s combination of advanced projection technology, users no longer need a large, dedicated space to enjoy sublime cinematic experiences at home. Boasting 3,700 ANSI lumens and an impressive 2,000,000:1 contrast ratio, LG’s latest projector delivers vibrant, realistic pictures that ensure maximum viewing immersion. By adopting LG’s evolved, three-channel laser technology, which employs a separate light source for each primary (RGB) color, this new model is able to offer more vivid images even during the day compared to other conventional products with the single light source technology.2
An excellent all-rounder, the HU915QE really excels when playing movies and streaming content in 4K HDR, using HDR Dynamic Tone Mapping to analyze and adjust image brightness every single frame. LG’s Brightness Optimizer II further elevates the new CineBeam projector’s performance, automatically adjusting brightness levels according to ambient light conditions so that users can enjoy clear, vivid picture quality whether the room is well lit or as dark as a movie theater. Additionally, Adaptive Contrast adjusts the projector’s light sources to provide a superb contrast for each individual scene.
With LG’s intuitive webOS smart platform onboard, the HU915QE lets users watch all their favorite shows from streaming services3 such as Netflix, Amazon Prime Video, Disney+, YouTube and Apple TV without an additional device. They can also wirelessly stream content via Screen Mirroring, Apple AirPlay 2 and Bluetooth.4 On top of that, its built-in 2.2 Channel, 40W speaker system enhances the viewing experience with strong, rich audio. For more powerful, theater-like surround sound, users can effortlessly connect up to two LG Bluetooth speakers at once.5
The new CineBeam projector also makes a stylish addition to any room with its eco-friendly ‘Re-wool’ designed by renowned Danish textile company, Kvadrat. Made from 45 percent recycled wool, this material has become a favorite of design- and sustainability-conscious companies worldwide, used in products as diverse as furniture and premium audio solutions. Thanks to its muted, natural color and clean design, the HU915QE blends in well with luxurious home interiors.
“Featuring LG’s latest projection technologies, the new CineBeam projector delivers outstanding 4K picture quality from a short distance,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “An excellent choice for movie lovers seeking authentically cinematic experiences at home, the HU915QE combines superb performance with convenient features, easy installation and a sophisticated, space-friendly design.”
LG CineBeam 4K laser projector (model HU915QE) with the latest UST technology will be available in the first half of 2022, starting with key markets in North America, Europe and the Middle East, with Latin America and Asia markets to follow.
Specifications:
HU915QE Resolution 4K UHD (3,840 x 2,160) Brightness 3,700 ANSI Lumens Light Source 3 Channel Laser Lamp Life 20,000 hours Brightness Optimizer II Auto Brightness + Adaptive Contrast + Iris Mode Throw Ratio 0.19 (100 inches @ 9.8cm) Screen Size 90-120 inches Keystone Correction 4/9/15 Point Warping webOS Yes (Global) Wireless Android / iOS Integrated Speaker 2.2 Channel, 40W Inputs HDMI x 3 with eARC / USB 2.0 x 2 Size (W x D x H) 680 x 347 x 128 mm # # #
1 Model HU915QE projects images ranging from 90 to 120 inches in size (measured diagonally).
2 Compared to model HU715Q in result of internal testing.
3 Internet connection and subscription to streaming services required. Supported services may differ by country.
4 Streaming and mirroring content from iOS devices available via Apple AirPlay 2 and Apple HomeKit. iOS devices require software version 12.3 and above (macOS version 10.14.5 and above for Apple products) and must be on the same Wi-Fi network as LG CineBeam projector.
5 Compatibility guaranteed with LG Bluetooth speakers only. Needs to purchase LG Bluetooth speakers to use this function.
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By News Reporter
Disruptive Concept in Ownership Extends Usability of Appliances
That Can Be Upgraded to Meet New Usage Trends, Patterns
SEOUL, Jan. 25, 2022 — LG Electronics (LG) is set to change the existing paradigm of home appliance usage with an upgradability option that adapts to the unique and changing lifestyles of customers. Developed under the concept, Evolving Appliances For You, LG upgradable appliances have the capability to incorporate new features developed in the future based on owners’ usage patterns and habits.
What upgradability brings to the table is the ability to add a new function or convenience to an existing appliance through new software, new hardware or both. For example, users can improve the performance of the LG PuriCare air purifier when a new pet joins the family by upgrading with the Pet Care Filter to more thoroughly filter out pet fur and dander from the air.1 Upgradable LG dryers can be enhanced later on to handle different climates and fabrics with new accessories and software downloadable from the Upgrade Center in the LG ThinQ app.
For the customer, upgradability enables the LG appliance to keep up with changing trends and usage patterns over the many years of that product’s lifespan, extending usefulness many times over. In all, LG is planning to introduce approximately 20 upgradable appliances this year.2
“Upgradeability challenges the idea that expensive appliances are designed with planned obsolescence in mind,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We want customers to experience the feeling of getting a new washer or refrigerator throughout the entire lifecycle of an LG appliance, not just the first time they bring the item home.”
Customers in specific markets can expect to see LG’s first upgradable washer and dryer later this year. Follow LG’s Home Appliance Instagram account (
link hidden, please login to view) for more information when available. # # #
1 Pet Care Filter sold separately.
2 Upgradable products and features may vary depending on model and region.
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By News Reporter
Use of Plastics Made From Post-Consumer Recycled Materials to Increase Tenfold by 2025
SEOUL, Sep. 9, 2021 — LG Electronics (LG) today announced its goal to use almost 600,000 tonnes of recycled plastic by 2030 in a concerted effort to reduce greenhouse gas emissions in the value chain. The goal is a part of LG’s larger initiative to create a take-back ecosystem for electronic waste and increase the use of post-consumer recycled (PCR) materials in its consumer electronics and home appliance products.
In 2020, LG utilized approximately 20,000 tonnes of recycled plastic in its products which it plans to increase more than tenfold by 2025. While recycled plastic is currently used inside LG TVs, PC monitors, speakers, washing machines, refrigerators and air conditioners, LG will expand the use of recycled plastic to the exterior of its products as well. In addition to utilizing more recycled plastic, LG is reducing the use of virgin plastic throughout its operations as well. This year, 18 OLED TV models will be produced using less virgin plastic, an increase from 14 models in 2020, for a reduction of up to 10,000 tonnes of plastic.
LG is also increasing the target amount of take-back electronic waste from its 2006 figure of 4.5 million tonnes to over 8 million tonnes by 2030 with 3.07 million tonnes having been collected by the end of 2020. Also, LG is implementing initiatives to take back and recycle electronic waste in 52 countries. In South Korea, LG Chilseo Recycling Center, which opened in 2001, not only takes back electronic waste but also manufactures new components from the recycled plastic and ships the parts to LG’s home appliance plant nearby for use in new products such as refrigerators.
LG is focusing its efforts on reducing greenhouse gas emissions throughout the entire product life cycle from production and transportation to use and disposal. As a key component of its sustainable management goals, LG’s parent company entered into an agreement with the Korean Ministry of Environment and local civic groups in June to implement plastic-free management at its main R&D campus, LG Sciencepark.
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By News Reporter
New TVs Boast Exclusive Quantum Dot NanoCell Color Technology for
Authentic Color Reproduction and Maximum Viewer Immersion
SEOUL, June 30, 2021 — LG Electronics (LG) will begin rolling out its newest and most premium LCD TV lineup in markets worldwide starting in July. Thanks to LG’s state-of-the-art Quantum Dot NanoCell color and Mini LED backlight technologies, the 2021 TVs deliver a stunning viewing experience with deeper blacks, more accurate color reproduction with greater contrast and brightness.1 The lineup consists of 8K QNED99 and QNED95 series models along with 4K QNED90 series models in screen sizes ranging from a spacious 65 inches to a colossal 86 inches.2
Featuring the company’s very own Quantum Dot NanoCell color technology, LG QNED Mini LED ushers in a whole new era in LCD TV picture quality with rich and accurate colors for immersive viewing. Certified by international product testing agency Intertek for providing 100 percent color volume and color consistency, LG QNED Mini LED TVs also eliminate color distortion across a wide viewing angle, ensuring everyone in the room can enjoy the ultimate in LCD picture quality.3
The bigger the screen, the smaller the details need to be. LG QNED Mini LED TV packs smaller LEDs into the backlight compared to other similarly-sized TV screens, increasing brightness and dimming zones. For example, LG’s 86-inch 8K TV (model 86QNED99UPA) is backlit by approximately 30,000 LED lights arranged to create about 2,500 local dimming zones to deliver 10 times better contrast ratio than conventional LCD TVs. Deeper blacks and greater details within dark areas create a heightened sense of depth that makes images seem more realistic.
LG’s commitment to a better tomorrow is evident in its newest TV products. LG QNED Mini LED TVs have received Eco-Product certification from SGS Société Générale de Surveillance SA of Switzerland. This certification is only awarded to products that fulfill SGS requirements to standards that include low environmental impact or recyclability.4
“LG QNED Mini LED TV represents an evolutionary leap forward, leveraging LG’s unique color reproduction technology and mini LED backlighting to achieve the pinnacle of LCD picture quality,” said Park Hyoung-sei, president of the LG Home Entertainment Company. “Our newest lineup is testament to LG’s technological leadership in the premium TV market made possible by continuously improving and refining our innovative OLED and QNED Mini LED TVs.”
LG QNED Mini LED TV will initially be available in North America followed by additional regions around the world in the weeks ahead.
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1 Measured against LG UHD TVs which do not employ NanoCell technology.
2 Availability of sizes may vary by market.
3 Certified by Intertek, LG’s QNED Mini LED TVs deliver a high color consistency recorded as 100 percent by CIE DE2000 across 18 color patterns with a viewing angle of ±30°. Certified by Intertek, LG’s QNED Mini LED TVs can express 100 percent of the DCI-P3 spectrum across a 3D color space that covers the TVs’ full luminance range.
4 QNED Mini LED TVs are recognized as Eco-Products according to SGS Eco-Product certification ECO/21/CEBEC/00016 and ECO/21/CEBEC/00017.
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