Pioneering a Better Tomorrow Together in the MEA Region
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By News Reporter
Home is where the heart is, and it’s also often the best place to start when you’re seeking to make a positive difference in the world. A prime example is the ‘home electrification’ trend, which, in a nutshell, helps drive sustainability by replacing fossil fuel-powered household appliances with cleaner and more efficient electricity-driven ones.
Home electrification includes the installation of electric appliances and heating and cooling systems, such as heat pumps, which transfer heat from one place to another by circulating refrigerant. Heat pumps provide the practical benefits of year-round indoor comfort and lower utility bills. When integrated with solar panels and battery storage systems, they take things a step further – empowering homeowners with energy independence and the ability to power their homes during outages.
According to a study published in the peer-reviewed scientific journal Joule, electrification could reduce greenhouse gas (GHG) emissions in the residential sector by 36 to 64 percent and cut overall GHG emissions in the U.S. by 5 to 9 percent.1 To accelerate the transition to electrification, many governments are now offering incentives and subsidies, such as those included in the U.S. government’s Inflation Reduction Act, to encourage the adoption of energy-efficient home technologies.2
Electrifying your home with LG brings the compelling advantages of the company’s industry-leading core-tech and extensive lineup of sophisticated, energy-efficient products. LG’s innovative core components, including reliable, high-efficiency motors, ensure unparalleled performance and energy-savings across a variety of home appliances.
The company also provides the seamless connectivity and easy energy management with ThinQ Energy, compatible with a comprehensive range of LG appliances and HVAC systems. The LG Home Energy Platform, centering on the Energy Storage System (ESS), optimizes energy usage to prevent waste and emissions, and enables smart control of connected home appliances.
Many of LG’s products, which help reduce carbon emissions and enhance energy efficiency, are eligible for rebates. From ENERGY STAR® certified induction cooktops to low energy-consumption, low-emissions HVAC systems, LG offers a diverse array of cutting-edge solutions that can drastically decrease household reliance on fossil fuels and boost efficiency at the same time. Among these are water heaters equipped with heat pumps, and innovative laundry solutions like the impressive WashCombo washer-dryer with Inverter HeatPump.
Embracing home electrification is an investment in a cleaner, healthier future. With LG’s energy-efficient appliances and core technologies, you can transform your living space into an all-electric abode – shrinking your energy footprint, minimizing your environmental impact and making a positive difference in the world.
To learn more about LG’s solutions with energy efficiency for home electrification, stay tuned to
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By News Reporter
LG NOVA InnoFest Lights the Halo of Innovation on Bold Ideas and Businesses With
Open Conference Program, Issues a Call for Startups for the Pitch Competition
SAN FRANCISCO, July 16, 2024 — LG Electronics (LG) has opened registration for the fourth annual LG NOVA InnoFest, taking place on September 25-26, at the Palace of Fine Arts in San Francisco. Hosted by LG NOVA, LG Electronics’ North America Innovation Center, the two-day event will bring together a cross-section of business leaders, innovators and investors across various industries to collaborate on solutions for a better future. This year’s event theme, “Lighting the Halo of Innovation” was designated to inspire attendees to focus on creating change and impact through co-creation and collaboration on bold ideas and businesses.
The event brings back its annual Startup Pitch Competition, where 10 selected startups will compete to win cash prizes, an audience with executive judges and recognition on stage. In this competition, LG is looking for bold startups with great potential, working on innovative ideas that can lead to transformative change in their markets.
LG Electronics’ sister company LG Chem is co-sponsoring this year’s startup pitch competition, adding a new Life Sciences category alongside CleanTech, HealthTech, AI, Smart Life and Open Innovation. The US Business Development team is seeking next-generation technologies that align with LG Chem’s sustainability mission and will sponsor a new “Innovation for Impact Award.”
For more details on each category, visit
link hidden, please login to view. Interested startups can submit their companies for consideration at . In addition to the monetary prizes and on-stage recognition, selected startups may have the opportunity to collaborate with LG to build businesses, participate in LG NOVA-sponsored marketing activities or qualify for investments from LG and its network. According to a 2023 from Boston Consulting Group, 79 percent of companies ranked innovation among their top three priorities and more than 40 percent expect to increase spending significantly. Today, innovation is being driven by a collaborative ecosystem. This interconnected approach, involving startups, corporations, academia and venture capitalists can result in groundbreaking solutions. Innofest seeks to illustrate the capabilities of this model, bringing together startups, investors and members of the innovation community to exchange ideas, encourage, support and discuss how they can all work together to spur “innovation for a better life.”
“Today the responsibility for innovation no longer sits solely with individual companies; collaboration is critical,” said Dr. Sokwoo Rhee, corporate executive vice president for Innovation at LG Electronics and head of LG NOVA. “Through InnoFest, we are bringing together the entire innovation ecosystem, from corporations to growing startups, to discuss creative and cutting-edge ideas that have the potential to shape our future.”
Last year’s gathering brought 90 industry-leading speakers together for 28 sessions focused on topics such as women in tech; balancing growth, profitability and impact; as well as diversity in tech. The event enabled people to join in the discussions on solutions to challenges in these key areas within the innovation community.
This year, according to Rhee, “InnoFest is boldly reimagining its program to be more interactive and engaging through a non-traditional conference format, emphasizing meaningful connections and inspiring conversations.” Attendees can look forward to influential speakers and keynotes, select curated panels and more dynamic discussion-based sessions.
“At LG, we believe in the power of optimism and innovation to change the world,” said Rhee, who invited startups to join LG at InnoFest 2024, “as we strive to create a brighter future together.”
Registration for InnoFest is now open at . Interested in speaking or moderating at the event? Learn more at .
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By hans peter
I have an LG32LM6300PLA Smart TV from 2021. I have SVT Play in the browser. How do I get it down to Home (the app bar at the bottom of the screen) so I can choose it there?
/hans peter
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By News Reporter
With a commitment to creating a better life for all entailing a greener future for everyone, LG is taking all the necessary steps to realizing a healthier planet for future generations. These include designing and executing green initiatives, such as rethinking operational processes and product lifecycles to reduce carbon emissions and waste, as well as developing technologies that promote sustainability and inclusivity.
In line with this overarching mission, LG Indonesia recently launched its ‘Better life for all’ campaigns to inspire the country’s younger generation to adopt sustainable lifestyles. This exciting event focused on promoting a sustainable food culture and raising awareness of food issues in a time when food waste and food insecurity is high in Indonesia.
The country faces an alarming food waste issue, ranking second globally with an annual generation of 20.93 million tons, according to the United Nations Environment Program Food Waste Index Report 2021. This waste results in economic losses ranging from IDR 213 to 551 trillion per year1 and exacerbates food insecurity, with Indonesia ranking 77th out of 125 countries on the 2023 Global Hunger Index.2 LG aspires to fight food waste and insecurity issues by engaging the younger generation, who make up over 50 percent of Indonesia’s population.
The campaign began this March with ‘Better Life Recipe,’ an event in collaboration with renowned chef
link hidden, please login to view. As part of this event, Devina created a recipe designed to minimize food waste. On Instagram and TikTok, she offered her followers a choice between two traditional Korean dishes: a scrumptious bibimbap with taichan sauce and a delicious bulgogi (Korean marinated beef dish). Through a poll, bulgogi emerged as the winning dish, later making another appearance in the campaign. To further raise public awareness and spark conversation, LG ran the ‘Better Life Social Challenge’ – #MaskaPintarLG – encouraging young Indonesians to recreate the zero-food-waste recipe themselves.
Continuing the campaign in April, LG hosted the “Better Life Festival,” an offline program aimed at promoting sustainability by raising public awareness about the adverse effects of food waste.
The two-day festival, held at Chillax Sudirman Jakarta, featured an array of activities, such as green workshops and expert panel discussions, designed to engage and educate attendees. The festival was a resounding success, attracting over 2,000 participants and igniting a passion among Indonesia’s youth for a new era of eco-conscious living. The event was organized into several interactive zones, including ‘Jane’s Boutique,’ ‘Jack’s Open Kitchen’ and ‘CRAFT SHOP,’ each with a unique focus.
‘Jane’s Boutique’ featured the LG Styler, a product that introduced visitors to the benefits of steam-refreshing garments, as well as the LG WashTower. Participants could engage in a quiz on clothing care and sustainable practices, and even create durable bags from recycled banner materials, underscoring LG’s commitment to environmental responsibility. Visitors could also learned about LG’s air purifiers, including the LG PuriCare AeroTower and AeroFurniture – products with components created from recycled plastics.
Next, ‘Jack’s Open Kitchen’ featured cooking demonstrations by Chef Devina Hermawan, who creatively used leftover ingredients to prepare delicious dishes and beverages, such as tea made from imperfect apples, aiming to reduce food waste in Indonesian households.
This zone also featured LG’s diverse array of innovative products that help reduce food waste, such as LG InstaView Door-in-Door refrigerator. This refrigerator allows users to check the contents by knocking twice on the panel without opening the door, preventing the escape of cold air. Featuring cutting-edge innovations such as LinearCooling and DoorCooling technologies, the fridge can extend freshness of stored food and contribute to effective food waste reduction.
Moreover, in partnership with the Badan Pangan Nasional (BAPANAS/National Food Agency), FoodCycle Indonesia and Universitas Prasetiya Mulya – a local university that developed a composting solution for food waste – LG facilitated a broad range of activities to promote sustainable living. A booth was set up for visitors to make food donations, supporting BAPANAS’s Save Food movement to decrease national food waste.
And, as the next leg of the campaign, LG Indonesia organized a food donation drive from May 10-12 in the Jakarta and Tangerang areas. The ‘Better Life Food Distribution’ event was operated by 140 LG Indonesia employees and volunteers the company’s partners, including BAPANAS, Universitas Prasetiya Mulya and FoodCycle Indonesia. To further support community welfare and sustainability efforts, LG and its partners donated a total of 1,500 waste-free meal kits and 1,500 bulgogi lunch boxes – made with the zero waste recipe created by Chef Devina Hermawan earlier in the campaign – to local welfare foundations.
Through this on-going campaign, LG Indonesia reaffirmed its commitment to aiding the younger generation adopt a more sustainable lifestyle. The partnership will continue throughout the year with additional interactive activities geared toward Indonesian youth to amplify LG’s mission of providing a ‘Better life for all’ and promoting sustainable living.
Stay tuned to to discover the myriad of ways LG’s forward-thinking subsidiaries are promoting sustainable practices around the world.
Contributed by LG Indonesia in collaboration with H&A Global Brand Team
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By News Reporter
Earth Day – celebrated annually on April 22 – is a great opportunity for people around all parts of the globe to demonstrate support for environmental protection.
Shared earlier this week,
link hidden, please login to view an event with diverse activities highlighting the importance of sustainable practices. Let’s take a look at how other LG offices around the world shared the positive message of creating a ‘Better Life for All’ in time for Earth Day.
To start off in Germany, the company turned Earth Day into a week-long event through Earth Week on its online brand shop. From April 22 to 28, German consumers will receive a 10 percent discount on all LG household appliances with a green energy label purchased on , not only saving money but also energy at the same time.
LG Germany wanted to fully do its part to contribute to a more sustainable future, which is why it partnered with the local initiative , a non-profit association that advocates sustainable environment protection and nature conservation. As a part of this partnership, LG Germany will donate 10 percent of revenue from the energy efficient home appliances purchased between April 22-28 to the organization. Aligned with Herzenswald Schmitten’s mission, LG Germany proudly supports regional afforestation and providing newly planted trees with individual protection against poaching.
And, to boost sustainable practices within the company, LG Germany celebrated Earth Day in its Eschborn office. Employees received a reusable coffee cup, featuring the Life’s Good logo, reducing waste on single-use cups and even further promoting the brand message in public. Also, to motivate employees to reduce their carbon footprint, the company awarded employees who came to the office by either bike or public transportation with a voucher from a coffee bar located in the building – providing an opportunity for employees to use their brand new Life’s Good cups and spread the message. The company is excited to see how many employees make the morning bike ride their daily routine!
Reducing disposable wastes is an important task, one that LG’s headquarters in Korea is also paying great attention to. In time for this year’s Earth Day, LG CEO William Cho joined in on the “Zero Disposables Challenge,” a nation-wide environmental initiative launched by South Korea’s Ministry of Environment last year to encourage the use of reusable items in public. In line with this, the company called on all its employees to boost efforts to reduce the use of single-use products and increase the use of reusable products.
In Taiwan, the company deliberated on ways to make a difference for the planet through small daily actions. LG believes that doing one little thing every day has the power to have a great impact when accumulated over time.
To highlight this message, LG Taiwan unveiled a challenge on its official social media page, inviting users to reshare their Instagram story template, selecting what good things – no matter how big or small – they do to show that they love the earth! Running from April 22 to May 5, the company will select six winners who will receive a gift card.
Last but not least, LG Spain created a video outlining their on-going efforts to create a better planet. In the video shared via its social channels, the company introduces their Smart Green movement, an initiative that uses technology as a means to regenerate the ecosystem. The movement’s goals include ; to ensure the pollination of countless endemic plants; and restoring the seabed, which is home to thousands of plant and animal species. Already seeing great results, LG Spain reiterated its commitment to work with its local partners to change the world for the better.
LG believes Life’s Good but also understands that true enjoyment requires care and attention. The company is committed to not only crafting sustainable products but also to participating in initiatives that foster a better, cleaner future.
Contributed by LG Germany, Taiwan and Spain
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