LG Recognized for Leading Sustainable Innovation to Address Global Challenges
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By News Reporter
The heating, ventilation and air conditioning (HVAC) industry is undergoing a significant transformation, shifting towards AI-driven solutions, clean technology and highly-efficient systems tailored to diverse regional needs. Embracing this shift, LG is leveraging its outstanding core technologies, AI and intimate knowledge of different industries to deliver HVAC solutions for a smarter, more efficient future.
LG’s dynamic HVAC business continues to expand its market presence and capabilities, investing heavily in R&D to develop innovative technologies for a new generation of eco-responsible temperature control and air quality systems. Over the past three years, it has achieved double-digit annual sales growth, making it one of LG’s fastest-growing concerns and an important driver of the company’s substantial and ongoing success in the B2B sector.
LG offers a comprehensive lineup of HVAC solutions optimized for a wide range of spaces, including residential, public, commercial and industrial. Its portfolio features large-capacity chillers – which are rapidly becoming the preferred choice for AI data centers where advanced and reliable heat management is essential – as well as an array of commercial and residential air conditioning systems. Utilizing cutting-edge technologies such as high-efficiency heat pumps, LG’s HVAC products provide outstanding cooling and heating performance and are widely acknowledged as effective electrification solutions suitable for replacing traditional fossil-fuel-driven systems.
In recognition of its efforts to lessen the environmental impacts of its HVAC solutions, LG has been named the “Most Sustainable Brand” in the HVAC category by Green Builder Media, a respected North American media outlet focusing on eco-friendly construction. In the U.S. and other countries, the company has created “locally self-sufficient operation systems” that encompass all key HVAC business functions – from R&D to maintenance and repair – and are tailored to local needs.
LG is also strongly committed to delivering dependable, energy-efficient heat pump solutions for regions affected by unrelentingly low temperatures. To this end, the company has established a global consortium focused on R&D for cold-climate heat pumps with bases currently operating in Alaska (U.S.), Oslo (Norway) and Harbin (China) – all places that endure frigid winter conditions.
Last September, LG hosted the first-ever meeting of the Global Heat Pump Consortium in Seoul, South Korea, where LG’s HVAC experts and academic partners gathered to discuss the collaborative projects being undertaken by each of the consortium’s regional clusters. In addition to the consortium’s R&D labs, LG operates five Air Solution Research Centers (with locations in South Korea, North America, Europe and India) and runs a total of 62 HVAC academics across 43 countries. These academies, which train over 30,000 engineers annually, are helping to support the global adoption of the company’s advanced HVAC technologies.
LG’s competitive edge in HVAC is driven by its unmatched “Core-Tech” capabilities. By developing essential components like compressors and motors in-house, LG strives to ensure that all of its products deliver the first-class reliability and efficiency that its customers have come to expect. Its oil-free centrifugal chillers incorporate LG-designed magnetic bearings, impellers, compressors and heat exchangers. These chillers also leverage LG’s highly evolved AI Engine to enable predictive control and to ensure outstanding stability and performance. LG’s AI Engine even provides intelligent surge prevention, a feature that is critical for data centers, where any interruption in operation can potentially mean inconvenience for millions.
With a solid foundation of R&D, a proven track record of innovation and a commitment to sustainability-focused design and management, LG continues to reinforce its reputation as the global leader in HVAC. From pioneering a new generation of data center cooling solutions to advancing high-efficiency heat pump technologies for harsh climates, the company is doing all that it can to help usher in a smarter, more efficient future.
By James Lee, President of LG Electronics ES Company
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By News Reporter
No other time embodies love, joy, family and the act of giving quite like the Christmas season. That’s why giving a gift on Christmas day feels better than receiving one, regardless of age. This act of kindness not only makes the receiver feel cherished but also creates lasting memories for the entire family.
To celebrate this festive spirit, LG’s global offices have organized various holiday festivities, spreading positivity and joy to thousands of customers through the inspirational nature of LG’s products and brand philosophy.
LG Germany: Advent Calendar of Joy
In line with this mission, LG Germany has been giving back to the community since 2022 with its annual advent calendar. Each day from December 1 to 24, a new prize is unveiled for customers to win. This year’s offerings included an LG OLED TV, a CineBeam Q projector, and many fantastic gifts from loyal partners. This initiative not only boosts brand awareness through exciting competitions but also fosters community spirit during the important national holidays that celebrate unity and fulfillment.
Throughout the campaign, LG’s followers shared personal stories and holiday wishes, hoping to be randomly selected for the daily prize. In total, LG Germany distributed prizes worth 12,000 Euros (approximately 12,641 USD) in LG products.
LG UK: Festive Raffles and Football Fun
Similarly, LG UK celebrated the holiday season with a special gift advent calendar. Customers who purchased products in December were entered into a raffle for a chance to win prizes throughout the month. Each day, a new winner was selected from the previous day’s entrants to receive LG IT products and gift cards for popular stores.
LG UK also kicked off the Christmas season on social media platforms like
link hidden, please login to view, and by collaborating with the England women’s national football team – the reigning European champions – as part of its partnership with the Football Association. The “Sleigh the Game” campaign features 12 lighthearted videos where the Lionesses tackle holiday-themed questions, from debating the perfect Christmas attire (pajamas vs. jumpers) to discussing the ideal Christmas dinner (classic roast vs. mashed potatoes, mince pie vs. gingerbread), adding a festive touch for fans everywhere.
This partnership includes an exciting 12 Days of Christmas giveaway, where football fans and tech enthusiasts can visit LG UK’s website to register for a chance to win incredible prizes, including premium LG TVs and powerful XBOOM audio systems.
LG USA: Holiday Entertainment Extravaganza
In the spirit of relaxation and family time, has launched a limited-time holiday channel on LG Channels. Available now through January 2025, the “LG Channels Holiday Showcase” offers an endless stream of festive classics, feel-good films and family favorites from Sony Pictures Entertainment, Lionsgate, Amazon MGM Studios, Shout! Studios and Tesera Entertainment – ensuring viewers have all the seasonal entertainment they could possibly need at their fingertips.
With films like A Madea Christmas, 12 Dogs of Christmas: Great Puppy Rescue, A Christmas Princess, and The Dog Who Saved Christmas coming home, LG Channels Holiday Showcase is the ultimate destination for holiday entertainment this Christmas.
LG Spain: Celebrating Achievements and Optimism
LG Spain hosted its annual Christmas event for local journalists and strategic partners, expressing gratitude for their continued support and reflecting on the best moments of 2024 before the year concludes. This year’s theme, “Light Up Your Optimism,” encouraged attendees to reflect on their achievements over the past 12 months, strengthening bonds with strategic partners.
Miguel Ángel Fernández, marketing director of LG Spain, shared highlights from the 2024 Life’s Good campaign and expressed enthusiasm for exciting projects scheduled for the new year. Paralympian and LG ambassador Daniel Molina delivered an inspiring speech about overcoming challenges to win triathlon gold in the summer, emphasizing the importance of effort, resilience, and determination – key aspects of LG’s brand philosophy. Jaime de Jaraíz, CEO of LG Spain, concluded the ceremony by reiterating the company’s gratitude to the media and valued partners, while sharing his vision for 2025, which emphasizes LG’s commitment to innovation, quality, and making a positive impact on society.
LG Argentina: Brightening Christmas for Children with Hand-Painted Toys
Finally, as part of their ongoing partnership with Fundación Si, a non-profit organization promoting social inclusion and community participation, LG Argentina continued its support this holiday season by bringing joy to underprivileged children. LG employees painted toys to be gifted to local children in need, embodying the spirit of giving this Christmas.
From advent calendars filled with prizes to festive film channels and events centered on optimism, LG’s global initiatives spread holiday cheer wherever they reach. By combining the spirit of giving with engaging experiences, LG successfully reinforces its commitment to connecting with customers and partners in meaningful ways. These diverse activities showcase the company’s dedication to making Life’s Good a reality for everyone, culminating in a truly memorable holiday season.
Contributed by LG Germany, LG UK, LG USA, LG Spain and LG Argentina
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By News Reporter
Are we becoming more optimistic? A new global survey from LG sheds light on the current state of optimism, revealing surprising trends and the key factors shaping our outlook on the future.
Despite global uncertainties, a sense of optimism persists. 48 percents of consumers across 16 markets feel more optimistic now compared to six months ago, with a global average optimism score of 7.49 out of 10. While France, the UK and Australia reported below-average optimism levels, Saudi Arabia, India and the UAE emerged as the most optimistic nations. Interestingly, personal growth and strong family dynamics were key drivers of individual optimism, while financial concerns tended to dampen spirits.
Entertainment, encompassing movies, TV, music and art, emerged as the leading source of optimism (60 percent), followed closely by the potential of AI (56 percent). Social media, while influential, generated less optimism (48 percent), and global crises understandably ranked lowest.
This research aligns with LG’s “Life’s Good” philosophy, emphasizing the company’s commitment to understanding and fostering happiness worldwide. It’s part of a broader effort to explore the power of optimism and its potential to shape a brighter future.
The survey also uncovered intriguing generational trends. While optimism and happiness generally decline with age, the youngest group (under 18) reported surprisingly low scores. Gen Z, while generally optimistic, also expressed the highest level of caution, with 50 percent believing optimism can be harmful. This may stem from concerns about having the necessary tools to succeed, a sentiment twice as prevalent among Gen Z compared to millennials.
Younger generations leverage social media to find positive content and connect with like-minded individuals. 86 percent acknowledge its impact on their personal lives, surpassing the 67 percent who believe it impacts society as a whole. Gen Z is also more likely to seek therapy, retail therapy or even delete social media accounts to combat negativity. Older generations, conversely, prefer offline comforts like spending time outdoors, with family or pursuing hobbies.
As a brand dedicated to fostering optimism, LG prioritizes understanding and meeting customer needs. The company recognizes that people seek resources and tools to cultivate a positive outlook and build a brighter future, and LG is committed to fulfilling this need.
This commitment is embodied in LG’s “Optimism your feed” campaign, designed to infuse social media feeds with positive content. The campaign has demonstrably boosted positive feelings, with 78 percent of participants reporting increased optimism after engaging with it.
Find the “Optimism your Feed” playlist on LG’s global TikTok (@lge_lifesgood) and YouTube (@LGGlobal) channels. Learn more at
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Survey Methodology
Global survey conducted by GWI.
Fieldwork conducted from August 26 to October 7, 2024.
Age: Between 16 – 64 years old, all income levels.
Sample size: 300 respondents each across 16 markets, except for 70 respondents in KSA.
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By News Reporter
Company Enhances Smart Home Connectivity With Open API
SEOUL, Dec. 17, 2024 — LG Electronics (LG) has fully opened the Application Programming Interface (API) of its smart home platform, LG ThinQ, enabling developers to easily create smart spaces with LG appliances.
Recently, LG launched the LG Smart Solution API Developer website (
link hidden, please login to view) to officially open up the LG ThinQ API. An API acts as a digital connector that allows different software to exchange functions seamlessly. Developers can utilize the open API to integrate various features from LG AI appliances into their programs or systems, enhancing their services. The LG ThinQ API is divided into two categories: the ThinQ API for individual users and the ThinQ Business API for corporate partners. The ThinQ API allows for remote control of LG devices installed in homes or buildings and facilitates integration with various platforms.
For individual users, the ThinQ API supports the control and monitoring of AI appliances registered in the LG ThinQ app from various smart home platforms. By utilizing the ThinQ API, anyone can easily create a customized smart home that fits their lifestyle. For example, users of the global smart home platform Home Assistant can now connect and control 26 types of LG AI appliances, including refrigerators and washing machines, within their existing smart home environment. Home Assistant is a community-based open platform with about one million users worldwide who collaboratively develop various smart home functions such as device automation and feature expansion.
For enterprises, the ThinQ Business API supports partners operating office or residential buildings in integrating and managing various LG products, from appliances to commercial equipment like HVAC and signage, with their existing apps. For instance, large residential buildings can integrate LG appliances with their existing management apps for more convenient use. Residents can reserve the use of LG washers and dryers in common areas through the building management app, or administrators can detect abnormal conditions in the building using LG’s temperature and humidity sensors and quickly respond to issues through alert functions.
Meanwhile, LG has accelerated the integration of external products and services into the LG ThinQ platform by acquiring the smart home platform company Athom, known for its extensive IoT device connectivity. Athom’s smart home hub Homey currently connects over 50,000 types of appliances and IoT devices, and the Athom app store features around 1,000 apps that connect and control products and services from global brands like Philips and Aqara. LG plans to integrate Athom’s extensive open ecosystem and IoT device connectivity into the AI home hub LG ThinQ On, aiming to realize an AI home where generative AI better understands customers and provides optimal space solutions.
“With the official launch of ThinQ AI, we aim to deepen engagement with open-source community smart home power users in the open-source community and broaden our collaboration with B2B partners. This initiative will bolster our efforts to create smart home ecosystems powered by LG appliances, enhancing customer experiences across multiple touchpoints,” said Kim Kun-woo, vice president of LG’s Home Appliance Solution Company.
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* The main image is demonstrating potential use of the LG ThinQ API. Actual use may vary.
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By News Reporter
Photo credit: @minyo_kki / LG NeoChef X Creator Recipe: Italian Slow Food ‘Riso, Cozze e Patate’
Sharing “kitchen moments” on social media has become a global trend, connecting people from all walks of life. A quick search of #kitchendesign on Instagram reveals over 18.5 million posts, while #lifestyle boasts around 374 million posts, showcasing the modern kitchen as a hub of creativity, care and connection. In line with this trend, LG operates the Life’s Good Kitchen channel, a platform dedicated to kitchen lifestyle enthusiasts.
Examples of Life’s Good Kitchen “Special Goods”: apron, oven mitt, and eco bag set with embroidered patches for personalized style
The Life’s Good Kitchen channel is the ideal online destination for those passionate about the latest food and lifestyle trends. While embodying LG’s inspirational Life’s Good philosophy, it continues its mission of bringing people together, catering to individuals who may not be expert cooks but are keen on a simple and healthy lifestyle.
Instagram and TikTok, two of the most popular social media platforms, serve as a “global dining table” where users can explore diverse culinary cultures, seek cooking inspiration, and even make new friends. The Life’s Good Kitchen channel actively participates in this phenomenon, allowing gourmets worldwide to share their love for good food.
In October, the Life’s Good Kitchen channel launched the Cooking Challenge, an international campaign targeting TikTok users across Australia, Latin America, the Middle East and Asia. The campaign invites people to share their culinary experiences through two challenges: the Inspiration vs. Reality Cuisine Challenge (for beginners) and the LG Microwave Gourmet Cooking Challenge (for more experienced cooks). These challenges ensure that everyone, from novices to experts, can join in the fun. With over 5,000 participants so far, LG’s campaign has become a dynamic platform for food lovers to express their joy for cooking.
The Cooking Challenge, part of an LG brand campaign promoting the benefits of home cooking, aims to discover talented culinary creators (as well as those who perhaps have more ambition than skill). LG’s campaign fosters a diverse community of food enthusiasts, driving engagement with the Life’s Good Kitchen channel and creating brand fans who may consider LG products when upgrading their kitchen appliances.
The Inspiration vs. Reality Cuisine Challenge encourages participants to upload photos of dishes that didn’t turn out as expected, offering a lighthearted test for home chefs. Meanwhile, the LG Microwave Gourmet Cooking Challenge allows seasoned cooks to share unique recipes made with the LG NeoChef microwave, using special GIF stickers and the hashtag #LGCookingChallenge2024. The NeoChef microwave, powered by LG’s Smart Inverter technology, enables fast, precise cooking and heating, making it perfect for both culinary experimentation and everyday meals.
The Life’s Good Kitchen channel is a sensory playground for global food enthusiasts that features great recipes, helpful household tips and more
Launched on Instagram in July 2021, the Life’s Good Kitchen channel has grown into a vibrant global community of over 6 million followers across Instagram, Facebook and TikTok. The channel celebrates cooking experiences, culinary cultures and sustainable living, aligning with global trends and the interests of Millennials and Generation Z.
LG offers unique experiences with “LG InstaView miniature” and miniature cooking recipes
LG prioritizes customer-centered content, fostering meaningful interaction and engagement by avoiding direct product promotion and staying true to its Life’s Good philosophy. Initiatives like the Kreator program, which combines “kitchen” and “creator,” enhance LG’s ability to connect with people worldwide.
For years, LG has engaged customers through impactful campaigns. The 2021 Food of the Day campaign promoted health and well-being, while the 2022 Party Food with Playmobil challenge celebrated the joy of hosting gatherings post-pandemic. The 2023 Comfort Food Challenge allowed customers to share their favorite stress-relieving foods.
LG’s annual Global Cooking Challenge continues to connect with Millennials and Generation Z thanks to its relatable and engaging culinary themes
Through innovative TikTok challenges and curated lifestyle content, LG enables people to experience its brand philosophy and learn about its premium products in a fun, interactive way. The company will continue to deliver enjoyable brand experiences through diverse campaigns centered around culinary and kitchen themes, upholding the belief that Life’s Good.
To join in and share culinary moments, visit Life’s Good Kitchen on
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*According to a study by Menu Tiger, 50 percent of diners report that social media influences their restaurant choices, highlighting the role platforms like Instagram and TikTok play in shaping culinary habits and trends. ()
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